Kilo rebrands to target global wellness & beauty ventures
Kilo, formerly known as Kilo Health, has rebranded as it expands its presence beyond health technology into sectors such as wellness, beauty, and personal development. The company, headquartered in Vilnius, Lithuania, aims to leverage its established venture-building expertise to back and co-found new businesses across multiple industries.
Expansion strategy
The rebranding signals Kilo's intention to support early-stage startup founders, not only through investment but also by providing operational expertise and guidance. The company, which started in 2013 as a wellness startup, now oversees a portfolio of more than 30 products and nine active ventures, including brands such as Bioma, Pulsetto, Go Health, and Ratepunk.
Having delivered solutions to more than 10 million consumers globally, Kilo is shifting its strategy towards being a co-founding partner for new ventures. It plans to focus its support on founders in the health, wellness, beauty, and personal development sectors, leveraging its experience in both digital apps and physical products.
"Kilo has expanded from one product to over 30. Now, it's time to share that experience with the next generation of builders. We're not just investing in startups - we're co-building them. Our goal is to empower entrepreneurs with both funding and the operational power to move fast and make an impact," said Žygimantas Surintas, CEO, Kilo
Investment model
Kilo's investment approach includes initial funding tickets ranging from EUR €50,000 to €1 million, with the potential for follow-on investments of up to EUR €10 million. The company has allocated more than EUR €10 million to external startups to date and invested nearly double that sum in its own research and development and product innovation.
Kilo's venture-building activities are structured around its internal business ecosystem, Kiloverse. This system is designed to bring together marketing, technology, and strategic partnerships with operational support teams experienced in R&D, nutrition, technology, compliance, and data analysis.
According to Kilo, entrepreneurs with whom it partners will have access to hands-on support from the initial MVP stage, including resources to help build, test, and scale products rapidly. The company is targeting ambitious founders who wish to create new businesses in the global health, wellness, beauty, and personal development sectors.
"We invite ambitious entrepreneurs to leverage our ecosystem and build globally impactful ventures. We act as a co-founding partner - providing funding, infrastructure, and access to elite teams that know how to scale," said Surintas
Financial targets
Kilo aims to achieve annual revenues of nearly €900 million ($1 billion) and is planning to invest EUR €20 million in artificial intelligence development over the next three years. The company has reported doubling its revenues within the last five years, surpassing EUR €233 million (USD $270 million) in the current year.
The organisation employs more than 500 staff globally and operates a range of well-known consumer brands in multiple markets, including the UK, USA, Canada, Australia, and much of Europe.
Surintas said, "We act as a co-founding partner - providing funding, infrastructure, and access to elite teams that know how to scale."
