15gifts launches AI agent Humara for digital sales boost

15gifts has announced the launch of Humara, an artificial intelligence sales agent that merges Agentic AI with the expertise of top-performing sales professionals.

Humara aims to handle complex sales journeys by leading conversations to uncover customer needs, offering tailored recommendations, handling objections, and closing sales with a personalised touch. The system is trained uniquely by accomplished retail salespeople to ensure effectiveness in digital sales environments.

Prominent brands such as Verizon, Vodafone, and Virgin Media O2 have adopted Humara to enhance conversion rates and streamline digital sales processes. By leveraging expertise gained from 15 years of industry data and insights, Humara is tailored to reduce complexity and increase buyer confidence in digital markets.

In today's climate, enterprises face the challenge of meeting escalating digital sales targets amid increasingly complex product offerings. Tom Cox, Founder & CEO of 15gifts, emphasised the importance of personalisation in digital sales. "Our ethos is that sales should feel personal, regardless of whether it's in-person or online. Humara is a culmination of 15 years of data and experience from serving guided sales solutions to enterprise customers - combining the emotional intelligence of expert salespeople with the data-driven precision of Agentic AI to enable leading brands to replicate the same intuitive, in-store experiences in their digital channels. We're excited to take this major leap forward and provide a specialist sales tool that can deliver measurable results and drive significant business outcomes for our customers," he stated.

Humara addresses the demands for improving customer engagement and simplifying online purchasing. The tool aims to guide users through intricate product details and bundles with clarity, thereby enhancing trust and decreasing turnover rates. The AI agent is also designed to maximise cross-selling and upselling opportunities, adding to potential revenue streams.

The system is developed with a focus on data security, full regulatory compliance, and seamless integration with existing enterprise systems and workflows. This ensures that businesses maintain control and visibility over customer interactions.