Aon & Ferrari HP unveil multi-year Formula One partnership
Aon has entered a multi-year partnership as an Official Partner of Scuderia Ferrari HP, starting with the Italian Grand Prix at Monza.
The agreement was confirmed by Aon, a global professional services group, and marks a significant addition to its international sports sponsorship portfolio. Scuderia Ferrari HP is known for its long-standing presence and history in the Formula One championship, with an unbroken record of participation.
The sponsorship will see Aon's presence begin at the Monza circuit, widely regarded as one of the most established and iconic venues in Formula One. Monza, often referred to as the "Temple of Speed," is Ferrari's home track and has hosted some of the most significant races in the sport's history.
Aon stated that the partnership reflects mutual values such as excellence, speed, innovation, and teamwork - attributes both organisations consider essential to their operations. The focus on these qualities forms the foundation of the collaboration as they look to achieve high performance on the racetrack and within the scope of client advisory and decision-making services.
"This sponsorship reflects a shared commitment to precision and performance," said Carlo Clavarino, Executive Chairman of International Business at Aon. "We see this collaboration as a strategic alignment of values where speed, data and teamwork can drive results – on the track for Scuderia Ferrari HP and in the boardroom for our clients."
This partnership expands upon Aon's existing sports sponsorship initiatives, which already include major properties in golf, such as the Ryder Cup, PGA TOUR and LPGA Tour, as well as its support for the Ireland Women's Rugby Team.
Andrea Parisi, Chief Executive Officer of Italy and Eastern Mediterranean at Aon, commented on the significance of the new partnership for both the Italian and global brand presence of Aon.
"Sponsoring Scuderia Ferrari HP marks an evolution in our global sports sponsorship program. It complements our existing initiatives and extends our brand presence in Italy and globally. I am particularly proud that Aon is alongside such a prestigious brand. We share with Ferrari the same team spirit, constant commitment, continuous preparation, pursuit of the best results, and the red colour of passion for what we do every day."
With the Ferrari brand recognised worldwide and backed by a dedicated fanbase, Aon also emphasised the advantages of aligning with an organisation that commands significant global attention in sport.
Maurizio Mazzarelli, Chief Marketing Officer for Europe, the Middle East and Africa at Aon, highlighted the potential audience engagement opportunities brought by the partnership.
"Ferrari's global fanbase and the electrifying atmosphere they create at every race offer a unique platform to connect with our clients worldwide. This sponsorship enables Aon to engage audiences who value precision, passion and human performance – values that mirror our commitment to helping clients make better decisions in moments that matter."
As an Official Partner, Aon will work with Scuderia Ferrari HP on initiatives designed to promote a culture of excellence and innovation, though neither party has commented on specific activations or campaigns at this stage.
The partnership is set to build on the existing strategies of both organisations to drive engagement and reinforce their respective commitments to high performance, working together on activities at the intersection of sport, business, and client engagement.
