m3ter has announced enhancements to its Salesforce Managed Package, introducing advanced pricing and synchronisation capabilities for B2B software businesses.
Feature enhancements
The latest features include support for advanced pricing segmentation, two-way data synchronisation between Salesforce and m3ter, and improved platform configurability. These enhancements are aimed at helping companies implement complex pricing models, such as usage-based billing, directly within their existing Salesforce environment.
The company stated that with this update, organisations can automate data flows between their customer relationship management and billing systems. The new capabilities mark substantial progress towards m3ter's version 1.0 release of its Salesforce Managed Package, further integrating billing operations with CRM processes.
The enhanced integration introduces automated two-way synchronisation specifically for Contracts and Commitments. This is complemented by expanded support for custom field mappings across various entities, facilitating real-time data consistency. Businesses are therefore able to configure workflows to better match their specific operational requirements.
Executive perspective
This latest release is a critical one, as it brings the power of m3ter's pricing engine directly into the Salesforce workflows that revenue teams use every day. We're eliminating the friction between systems and enabling companies to implement sophisticated usage-based pricing models with unprecedented ease.
Griffin Parry, Chief Executive Officer of m3ter, commented on the significance of the release and its value proposition for customers looking to streamline their quote-to-cash processes.
Pricing model flexibility
The standout feature allows companies to support an array of pricing categories, giving them the ability to set up different pricing tiers, rates, or plans inside Salesforce. Through the admin interface of the m3ter application, teams can now map segmentation attributes from Salesforce to m3ter's pricing engine. This supports applying customised pricing strategies to distinct customer segments without leaving the Salesforce environment.
Alongside automating revenue processes, m3ter's package aims to unify the entire quote-to-cash workflow. By automating critical data transfers and offering real-time synchronisation, the provider looks to reduce manual work for users whilst maintaining up-to-date information across both CRM and billing systems.
Market context
The announcement comes as more B2B software vendors are shifting their business models towards usage-based and tiered pricing structures. With increasingly complex revenue models, the need for integrated systems that can handle advanced pricing logic and automated data flows has grown. Companies are seeking tools that integrate with their established systems, such as Salesforce, to avoid duplicating data and improve customer billing experiences.
m3ter has been focused on enhancing its platform for B2B software clients by embedding billing and pricing intelligence directly into existing sales and revenue processes. The latest updates reflect a continued effort to provide configurable infrastructure for businesses managing detailed pricing strategies.
Users of the upgraded Salesforce Managed Package will now have more control and transparency over how pricing rules are defined and implemented across customer contracts. The integration is intended to better match the workflows and operational needs of revenue teams, reducing the need for complex manual interventions whilst supporting organisational flexibility.
m3ter states that by improving data infrastructure and process automation, software companies may also be able to reduce revenue leakage and adapt pricing more efficiently to market demands. The company positions the product as a means of supporting B2B software providers in managing evolving billing requirements amid ongoing changes in the business software sector.
