Nexer Digital aids firms in European Accessibility Act prep

Nexer Digital has recently secured key clients, Bupa and Auto Trader, to assist them in preparation for the approaching European Accessibility Act.

Working with these companies, Nexer Digital is offering a range of specialised services to ensure compliance with the forthcoming accessibility standards. The services include comprehensive accessibility audits, tailored training programmes to enhance internal expertise, user-focused research and testing, and strategic planning to integrate accessibility into business objectives.

Alongside this, Nexer Digital has also launched the "I Matter Too" campaign, which encourages businesses to prioritise accessibility well ahead of the Act's enforcement. This campaign, which includes a compelling video, highlights the various obstacles faced by people with disabilities in accessing essential digital services, urging businesses to move beyond mere compliance and to adopt accessibility as a core principle.

The European Accessibility Act, which will be fully implemented in June 2025, mandates that businesses operating in the EU ensure their digital presences meet specific accessibility standards. Nexer Digital aims to aid organisations not only in meeting these requirements but also in creating digital user experiences that cater to all individuals.

Hilary Stephenson, Managing Director at Nexer Digital, said, "The European Accessibility Act is a landmark piece of legislation, but it's more than a legal obligation; it's an opportunity for businesses to create meaningful change."

"Our work with organisations like Bupa, Auto Trader and other well-known retailers, alongside our accessibility work done in the public sector for the NHS, BBC and Department for Education, shows how companies can take proactive steps to deliver digital experiences that are inclusive for all."

The "I Matter Too" campaign by Nexer Digital is designed to inspire organisations to ingrain accessibility into their culture, promoting inclusivity beyond mere legal compliance. As part of this initiative, Nexer Digital has made available practical tips and resources on its website, offering businesses the tools necessary to begin immediate steps towards accessibility and inclusivity.