QorusDocs sees 360% AI growth, acquires UK firm Shark Finesse
QorusDocs has reported a 360% year-on-year increase in the use of artificial intelligence by its customers to manage proposals, alongside the acquisition of UK-based customer value management company Shark Finesse.
The uptick in AI usage by QorusDocs customers underscores a broader shift among business development teams toward technology-driven processes for managing proposals, pitches, and responses to requests for proposals (RFPs).
Industry shift
Ray Meiring, Chief Executive Officer of QorusDocs, commented on the scale of change within the industry. He said, "AI is completely transforming how business development teams win business, and QorusDocs is at the forefront. The majority of our customers now rely on AI to manage proposals. We're at a pivotal moment, and with the acquisition of Shark Finesse, we're poised to deliver on companies' full revenue enablement journey - from proving value to winning the deal."
QorusDocs provides cloud-based software designed to streamline document creation in business development contexts. The use of AI tools within its platform enables customers to automate and personalise key sections of proposals, contributing to measurable increases in efficiency and effectiveness.
Shark Finesse acquisition
The acquisition of Shark Finesse is expected to advance QorusDocs' goal of delivering an integrated platform that combines proposal management and customer value demonstration. Shark Finesse provides pre-built return on investment models and frameworks to support sales teams in creating business cases and strengthening financial justification during deal negotiations.
Meiring explained the strategic rationale behind the move, stating, "QorusDocs has used Shark Finesse to create business cases for years, so this acquisition is a natural fit and value-add. Uniting our teams is the first step in our vision to connect business value with winning documents, which will be a game-changing combination for revenue teams."
Jonathan Keighley, Chief Executive Officer at Shark Finesse, added, "We've known the QorusDocs team a long time, and we're extremely bullish on the future of our combined products. Business development is one of the most consequential use cases of AI, and together we're going to help more companies win more pitches."
Both companies will continue to operate independently while they work towards launching a unified product offering. This joint product vision is expected to be realised in 2026.
Growing customer base
QorusDocs' customer base includes professional services firms such as Hitachi Energy, Ricoh USA and NTT Data. These organisations have recently adopted QorusDocs' software for proposal management, citing benefits in efficiency across business development and RFP processes.
Recent recognition from Info-Tech Research Group highlighted QorusDocs' performance in customer relationship management and business outcomes. The company was named the 2025 Emotional Footprint Champion, an award based on reviews and data collected by SoftwareReviews. According to SoftwareReviews, 100% of customers say QorusDocs is critical to their success. With QorusDocs, clients achieved a 5x increase in RFP responses and boosted win rates by 20%, on average.
The reported increase in RFP responses and win rates demonstrates the measurable impact AI tools can have on companies' business development processes.
AI in proposal management
Both QorusDocs and Shark Finesse are focusing their joint efforts on helping sales and business development professionals build stronger, value-led proposals during early stages of the revenue cycle. QorusDocs' integration of Shark Finesse's capabilities is designed to enable more accurate business case development, supporting faster deal closures for clients.
The ongoing collaboration aims to eliminate uncertainty from financial justification in sales cycles, providing sales teams with the tools required to articulate client impact through data-driven business cases and value-led documentation.
With plans to move towards a unified AI-powered value and proposal platform, the two companies continue to engage established clients and pursue further growth in the global market.
