RedTrack unveils AI agents to simplify data analysis for SMBs

RedTrack has launched a set of AI-powered agents aimed at streamlining data analysis, reporting, and campaign optimisation for e-commerce media buyers.

The company's new multi-agent model is designed to automate gathering and interpreting data across advertising platforms such as Meta, TikTok, and Google, which have traditionally reported conversions in inconsistent ways. This fragmentation often leaves media buyers uncertain about which figures to trust when assessing campaign performance.

Industry surveys indicate that marketing teams spend around 63% of their time on data-related tasks like customer data collection and analysis, much of which could potentially be automated. RedTrack's new tools are created to address this challenge by enabling users to request detailed analysis and actionable insights simply by posing queries within the platform, without manually sorting through complex reports.

When a user submits a question, RedTrack's AI-driven system deploys one agent to interpret the intent behind the query. The agent then assigns an appropriate subsequent agent to perform the task, whether that involves generating a report, answering a product-related query, or asking for further clarification. This process provides users with real-time, tailored responses, helping minimise manual data exploration.

In addition to automating data analysis and reporting, the AI agents automate routine tasks by instantly building and visualising reports, identifying trends or anomalies in performance data, and delivering insights regarding campaign effectiveness and potential optimisation strategies. The agents also answer support queries by referencing RedTrack's knowledge base, helping reduce workload and the likelihood of human error across marketing teams.

RedTrack CEO and Co-Founder, Vladyslav Zhovtenko, said: "With our extensive experience in marketing and advertising, we deeply understand the pain points of media buyers. That's why RedTrack's mission is to automate routine tasks, allowing our customers to focus on strategy and creativity rather than getting bogged down in repetitive processes where mistakes are often made. Media buyers seek deep, complex analysis when evaluating tools, but in reality, they default to simple reports for quick insights. Our AI agents bridge that gap, making advanced analytics as easy as asking a question."

The integration of AI agents within RedTrack's platform extends to areas such as customer support and internal Q&A. The company's leadership has stated that this launch signifies a broader intention to incorporate AI throughout its automation features for media buying, with an emphasis on speed, accuracy, and scalability, especially for small and medium-sized enterprises.

RedTrack's platform operates as a cloud-based service, intended to deliver enterprise-scale data processing and insight generation at pricing accessible for SMBs. Users can begin by connecting their website and marketing channels, with the platform then taking on data handling and reporting functions automatically. The recently launched AI capabilities are currently available to all platform users in beta, with future updates planned to refine performance and user experience further.