Kristine Hunt has been appointed as Senior Vice President of Growth Marketing at SmartBear.
Hunt brings more than 20 years of experience in Software-as-a-Service (SaaS) marketing to her new role. She has previously held senior leadership positions at Immersive Labs, Everbridge, Kronos (now UKG), Dell, and, most recently, NetWitness.
Commenting on the appointment, Dan Faulkner, Chief Executive Officer of SmartBear, said: "Known for fostering collaboration between marketing and sales, Kristine is passionate about driving alignment, performance, and long-term growth while building scalable, data-driven marketing engines that deliver results. Kristine has consistently brought her strategic visions to life across multiple companies. Excited about her expertise, energy, and fresh perspective, we look forward to the pivotal role she will play in accelerating our growth and driving innovation across SmartBear."
During her tenure at NetWitness, Hunt generated a marketing-sourced pipeline of USD $85 million, surpassing a target of USD $60 million. While serving as Vice President of Revenue Marketing at Immersive Labs, she managed a global team across all go-to-market functions and delivered pipeline coverage four times over, exceeding pipeline goals by 26% and maintaining a return on investment ratio of 12:1.
At Kronos, Hunt led demand generation initiatives in healthcare, retail, and hospitality sectors, generating over USD $40 million in pipeline and achieving conversion rates of 15% from initial contact to marketing qualified lead, and 65% from marketing to sales qualified lead. She managed teams focused on vertical market segments and has a record of exceeding pipeline targets in various leadership roles, including in account-based marketing, digital marketing, and revenue marketing functions.
Hunt expressed her enthusiasm about joining SmartBear, stating: "I'm thrilled to join SmartBear at this exciting time of growth and innovation for the company and across the industry. The opportunity to elevate SmartBear's global brand, connect more meaningfully with our customers, and accelerate impact across worldwide markets is incredible. I look forward to collaborating with this talented team to drive bold, data-driven marketing strategies."
SmartBear provides software quality and visibility solutions for software development teams. The company, which highlights its integration of artificial intelligence for greater automation and insight, is used by over 16 million professionals across more than 32,000 organisations worldwide. Its customer base includes companies such as Adobe, JetBlue, FedEx, and Microsoft.
SmartBear offers a range of products, including SmartBear API Hub, SmartBear Insight Hub, and SmartBear Test Hub, all designed to help clients achieve visibility and automation across the software development lifecycle. The company's technology incorporates responsible AI practices, with a stated commitment to transparency and accountability across its solutions.
Hunt's appointment comes as demand for software development and artificial intelligence solutions continues to grow within the technology industry. SmartBear aims to expand its global footprint and enhance its brand presence under Hunt's guidance in growth marketing.
