TP-Link partners with Purdicom to expand MSP offerings

TP-Link has announced a strategic partnership with UK-based distributor Purdicom to deliver TP-Link's Omada products to Managed Service Providers (MSPs) across sectors such as hospitality, education, and multiple dwelling units.

Purdicom, which supports over 700 partners, is focused on providing Wi-Fi, networking, and cloud solutions to businesses. This new collaboration allows the company to enhance its TP-Link portfolio.

For MSPs, TP-Link's Omada range provides a centralised cloud-managed networking solution that integrates access points, switches, and routers into a single interface. This platform offers seamless network control across various environments.

Alongside this, TP-Link's Aginet Solution offers comprehensive remote Wi-Fi management capabilities for Internet Service Providers (ISPs). Comprising components like TAUC, Aginet ACS, Aginet Config, and the Aginet App, this solution helps reduce operational costs, improve troubleshooting, and increase customer satisfaction, thus contributing to the profitability of ISPs.

Through Purdicom's partnership with ASK4, Omada products are becoming more accessible in multiple dwelling unit environments such as student accommodations, build-to-rent, and later living spaces. Collaborations with partners like The Metatech Group and Performance Networks have facilitated new Wi-Fi-as-a-service offerings and tailored connectivity solutions for various sectors including education, hospitality, care, commercial, and leisure.

Hugh Garrod, Managing Director at Purdicom, stated, "Our MSPs rely on us to provide best in class technologies that meet the diverse needs of their clients. TP-Link Omada range stands out as an ideal networking solution across multiple verticals due to its reliable, secure, and scalable network that is easy to manage. By investing heavily in our networking spend, we've supported over 40 accounts since February 2024 alone. We've been able to focus our efforts more on the ISP and installer markets as a result."

Ben Allcock, Sales Director for UK&I at TP-Link UK, commented, "We are committed to empowering our distribution partners with the products and resources they need to add more value to their customer conversations and transactions. In working with a range of partners across the MSP, ISP, and installer markets, the Omada and Aginet ranges are now being utilised in more verticals than ever."

With Purdicom now offering TP-Link's Wi-Fi 7 routers, Mesh Wi-Fi systems, and advanced management platforms, the company is positioned to expand its ISP market reach further. This collaboration ensures comprehensive solutions for ISPs and enables MSPs to provide reliable, scalable, and easily manageable networks for their clients.

Distributing its technology to more than 170 countries, TP-Link is home to Omada and Aginet, providing tailored solutions for businesses, ISPs, and end-users across a variety of industries.

The Omada range offers business networking solutions focused on sectors such as hospitality, education, retail, and office environments. With the Omada Software-Defined Networking (SDN) platform, customers can seamlessly manage access points, switches, and routers through a centralised cloud interface, ensuring secure, scalable, and easy-to-control networks.