Advertising Technologies Stories

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Advertising Technologies (Adtech) stories

nmatic.ai & Alibi Studios launch hybrid AI VFX studio

nmatic.ai and Alibi Studios launch The Next Valley, a hybrid AI VFX studio led by Mark Benson, Nick Price and Nicolas Cotta.

By Sofiah Nichole Salivio • 4 min read • 3 days ago

Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

UK marketers make influencer marketing core to PR and paid campaigns as brands chase sales, traffic and trust over likes and reach.

By Mark Tarre • 3 min read • Last week

Global Stories

Advertising Technologies (Adtech) stories

Customer Experience

StackAdapt opens early ChatGPT ad channel for marketers

StackAdapt opens early ChatGPT ad channel for marketers in a pilot that could let brands test placements and reach shoppers during product research.

By Sean Mitchell • 3 min read • 3 days ago

Malware

PropellerAds flags cloaking in 2026 ad safety report

PropellerAds report shows cloaking caused 68.1% of Q1 suspensions as 36,085 campaigns were rejected in the latest ad safety review.

By Joseph Gabriel Lagonsin • 3 min read • 4 days ago

Marketing Technologies

NCA data disrupts 50,000 fraud accounts in Google tool

NCA data shared via Global Signal Exchange helps Google disrupt nearly 50,000 fraud accounts and 5,000 fake websites.

By Joseph Gabriel Lagonsin • 4 min read • 5 days ago

Marketing Technologies

Google expands AI Max to shopping & travel ad formats

Google widens AI Max into Shopping and travel ads, adding Gemini-based controls for messaging, search matching and compliant copy.

By Joseph Gabriel Lagonsin • 3 min read • Last week

Software-as-a-Service

Atoms AI launches Google Ads Agent for small firms

Atoms AI adds Google Ads tool for small firms, letting users build, track and optimise campaigns without dedicated marketing staff.

By Sean Mitchell • 3 min read • Last week

Marketing Technologies

Bedrock deploys bidder on Index Cloud in programmatic first

Bedrock tests bidder on Index Cloud in a programmatic first, as the platform moves closer to impressions to boost scale and AI-led bidding.

By Kaleah Salmon • 4 min read • Last week

Customer Experience

Rakuten & impact.com form affiliate marketing alliance

Rakuten International and impact.com have united affiliate and performance marketing assets in a bid to give advertisers clearer measurement and sales links.

By Mark Tarre • 4 min read • Last week

Marketing Technologies

IAS launches Total TV for connected TV transparency

Integral Ad Science launches Total TV to give advertisers clearer connected TV content transparency across Disney, NBCUniversal, Paramount and Prime Video.

By Sofiah Nichole Salivio • 4 min read • Last week

Data Protection

New Zealand seeks public input on ad regulation rules

New Zealand advertising watchdog seeks public input on tighter rules for ad labels, data use, pricing claims and endorsements.

By Karen Joy Bacudo • 4 min read • Last week

Unified Communications

Teads & LG Ad Solutions expand CTV pact across APAC

Teads and LG Ad Solutions widen connected TV partnership across APAC and Europe, adding markets and a single buying route for LG Smart TV inventory.

By Catherine Knowles • 4 min read • Last week

Stories from Other Regions

Advertising Technologies (Adtech) stories

Software-as-a-Service

ZyG raises USD $60 million to scale AI commerce tools

Accel backs Tel Aviv-based ZyG with USD $60 million for its AI-powered operating system to help direct-to-consumer brands scale.

By Sean Mitchell • 5 min read • Yesterday

Data Protection

OpenAI expands ChatGPT ads with self-serve manager

OpenAI widens ChatGPT ads access with a beta self-serve Ads Manager in the US, CPC bidding and new measurement tools for advertisers.

By Mark Tarre • 3 min read • Yesterday

Marketing Technologies

Singapore World Cup viewing shifts to more screens

Singapore fans set to split 2026 World Cup viewing across mobile, laptops and TV as OTT and connected TV rise 27%, Nexxen says.

By Sean Mitchell • 3 min read • 2 days ago

Marketing Technologies

Koddi adds TV advertising through Comcast's Universal Ads

Koddi partners with Comcast's Universal Ads to give retailers and brands self-service access to premium TV inventory, targeting and closed-loop measurement.

By Sofiah Nichole Salivio • 4 min read • 3 days ago

Customer Experience

KERV.ai launches Moment Match Engine for video ads

KERV.ai launches Moment Match Engine to pair video scenes with shopping signals, aiming to boost contextual video ads for publishers and brands.

By Sofiah Nichole Salivio • 4 min read • 4 days ago

Digital Transformation

Teads renews Nine digital ad partnership for three years

Teads extends its Australian ad deal with Nine for three years, keeping formats across major titles and the 9News app in premium digital environments.

By Joseph Gabriel Lagonsin • 3 min read • 5 days ago