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Advertising Technologies (Adtech) stories

HuffPost UK adopts Taboola DeeperDive AI answer engine
Marketing Technologies

HuffPost UK adopts Taboola DeeperDive AI answer engine

HuffPost UK deploys Taboola's DeeperDive AI answer engine to keep readers on site, while opening new ad opportunities for publishers.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Global Stories

Advertising Technologies (Adtech) stories

IAS expands TikTok ad measurement across four formats
Marketing Technologies

IAS expands TikTok ad measurement across four formats

Integral Ad Science widens independent verification on TikTok as search, commerce and lightweight app placements join its measurement coverage.

By Kaleah Salmon • 3 min read • Last month
Moloco launches app-focused connected TV ad product
Marketing Technologies

Moloco launches app-focused connected TV ad product

Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Australian work shines at inaugural AARON AI awards
Marketing Technologies

Australian work shines at inaugural AARON AI awards

Australian teams stand out as AARON awards crown global AI advertising winners, with Thinkerbell and other local collaborators taking top honours.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Moloco launches performance CTV ads for app marketers
Marketing Technologies

Moloco launches performance CTV ads for app marketers

Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Apple launches business platform as Maps ads near rollout
Digital Transformation

Apple launches business platform as Maps ads near rollout

Apple rolls out unified business hub in 200 markets as signs mount that local ads in Maps will debut across North America this summer.

By Mark Tarre • 4 min read • Last month
OpenX expands News Australia deal for Tubi CTV ads
Marketing Technologies

OpenX expands News Australia deal for Tubi CTV ads

OpenX widens News Australia partnership to let programmatic buyers access Tubi's connected TV inventory as Australia's CTV ad market surges.

By Sofiah Nichole Salivio • 3 min read • Last month
Pacvue launches AI agent for commerce ad media teams
Data Analytics

Pacvue launches AI agent for commerce ad media teams

Pacvue unveils AI agent to speed up commerce media workflows, with Amazon Ads support at launch and approval-based campaign changes in one system.

By Joseph Gabriel Lagonsin • 4 min read • Last month
InMarket spotlights six brands for sales-driven campaigns
Marketing Technologies

InMarket spotlights six brands for sales-driven campaigns

InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.

By Sofiah Nichole Salivio • 4 min read • Last month
OpenX rebrands as The Intelligent SSP to cut ad complexity
Marketing Technologies

OpenX rebrands as The Intelligent SSP to cut ad complexity

OpenX unveils The Intelligent SSP rebrand as it simplifies products, highlights AI-ready infrastructure and promises clearer ad buying.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Prophet guide tackles marketers' measurement blind spots
Data Analytics

Prophet guide tackles marketers' measurement blind spots

Prophet has published a new market mix modelling guide to help marketers prove commercial impact, with examples showing how MMM can expose hidden value in campaigns.

By Catherine Knowles • 4 min read • Last month
DangleAds promotes Nidhi Dua Dhingra to Chief Business Officer
Marketing Technologies

DangleAds promotes Nidhi Dua Dhingra to Chief Business Officer

DangleAds elevates Nidhi Dua Dhingra to Chief Business Officer as the ad-tech firm targets overseas growth and deeper bets on AI and connected TV.

By Mark Tarre • 3 min read • Last month

Stories from Other Regions

Advertising Technologies (Adtech) stories

Google says Gemini blocked 8.3 billion ads in 2025
Marketing Technologies

Google says Gemini blocked 8.3 billion ads in 2025

Google says Gemini boosted its ad safety systems as it blocked 8.3 billion ads, suspended 24.9 million accounts and cut false bans.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Neato raises USD $25 million to expand beyond Amazon
Data Analytics

Neato raises USD $25 million to expand beyond Amazon

Neato secures USD $25 million in growth funding to open new operations centres and push its second-party marketplace model into more sales channels.

By Karen Joy Bacudo • 4 min read • Last month
World Cup viewership led by casual US fans, study finds
Marketing Technologies

World Cup viewership led by casual US fans, study finds

World Cup audience in US led by casual viewers, Adlook study finds, with families, older women and big-screen watchers boosting reach.

By Sofiah Nichole Salivio • 4 min read • Last month
Teads & PHD drive 70 Audi Singapore dealership leads
Digital Transformation

Teads & PHD drive 70 Audi Singapore dealership leads

Teads and PHD Singapore helped Audi Singapore generate 70 qualified dealership leads, with AI-led targeting and premium inventory cutting costs below benchmark.

By Sofiah Nichole Salivio • 4 min read • Last month
The growing gap between businesses that use tech well and those that don't
Customer Relationship Management

The growing gap between businesses that use tech well and those that don't

Businesses that integrate systems, act on data and move quickly are pulling ahead, while those relying on manual processes risk falling further behind.

By Lovan • 6 min read • Last month