Augmented Reality Stories - Page 4

UK Stories

Augmented Reality (AR) stories

Gen Z 'Returniture' trend piles pressure on UK retailers

Gen Z's 'Returniture' habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.

By Sean Mitchell • 4 min read • Wed, 10th Dec 2025

Network Infrastructure

Alcatel-Lucent unveils rugged Wi-Fi 7 access points for outdoors

Alcatel-Lucent Enterprise launches rugged Wi-Fi 7 access points designed for outdoor use in harsh conditions across industries like manufacturing and defence.

By Melania Watson • 3 min read • Tue, 2nd Dec 2025

Digital Transformation

The AI workforce evolution: how technology is creating the jobs of tomorrow

AI is reshaping the job market, creating new roles and skills while shifting human labour towards innovation and human-AI collaboration across industries.

By Daniele Viappiani • 5 min read • Wed, 19th Nov 2025

Global Stories

Augmented Reality (AR) stories

Unified Communications

CIMPOR's private 5G blueprint boosts efficiency, cuts CO2

CIMPOR's new private 5G blueprint lifts plant efficiency by 1%, saves up to USD $15 million a year and cuts CO2 emissions by 140,000 tonnes.

By Mark Tarre • 5 min read • Thu, 8th Jan 2026

Gaming

Touching the Sky VR crowned top prize at Qld XR Awards

Touching the Sky VR wins Qld XR Festival's top prize, highlighting global brand backing and Australia's growing immersive media scene.

By Sofiah Nichole Salivio • 4 min read • Wed, 7th Jan 2026

Gaming

LG unveils 'Affectionate Intelligence' vision at CES

LG showcases “Affectionate Intelligence” at CES 2026, weaving AI through homes, cars and entertainment under “Innovation in tune with you”.

By Karen Joy Bacudo • 6 min read • Wed, 7th Jan 2026

Gaming

ROG marks 20 years with dual-screen laptops & AR gear

ROG marks 20 years at CES 2026 with a dual 16-inch screen gaming laptop, holographic desktop, AR glasses and Kojima-inspired gear.

By Mark Tarre • 7 min read • Wed, 7th Jan 2026

Wearables

From hype to reality: The three forces defining security in 2026

In 2026, agentic AI, digital twins and AR wearables shift from hype to daily tools, reshaping how security risks are detected and managed.

By Andrew Burnet • 6 min read • Mon, 22nd Dec 2025

Marketing Technologies

LG unveils AI 'Affectionate Intelligence' car cabin at CES

LG will debut its 'Affectionate Intelligence' AI car cabin at CES 2026, turning windscreens and windows into personalised media hubs.

By Sean Mitchell • 4 min read • Wed, 17th Dec 2025

Customer Experience

Four predictions for brand success with visual media in 2026

In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.

By Tal Lev-Ami • 5 min read • Tue, 16th Dec 2025

Edge Computing

Global hackathon champions private on-device personal AI apps

A global hackathon unites developers in London, Boston, and San Francisco to create private, offline personal AI apps running directly on devices, no cloud needed.

By Catherine Knowles • 3 min read • Fri, 5th Dec 2025

AR, VR & Metaverse

Mercedes F1 team adopts AR tech to boost race car assembly speed

Mercedes F1 team uses AR tech from TeamViewer to speed up test rig assembly, improving precision and accelerating parts development for racing success.

By Melania Watson • 3 min read • Thu, 27th Nov 2025

Physical Security

Amazon secures licence to use LG's Wi-Fi patents in devices

Amazon has licensed LG's core Wi-Fi patents for use in Echo, Fire TV Stick, and Fire Tablet devices, reinforcing LG's leadership in Wi-Fi technology.

By Sean Mitchell • 2 min read • Fri, 21st Nov 2025

AR, VR & Metaverse

Neumann launches spatial audio app for Apple Vision Pro at AUD $999

Neumann launches Virtual Immersive Studio, a AUD $999 app for Apple Vision Pro enabling 3D audio mixing with gesture controls and spatial computing.

By Sean Mitchell • 4 min read • Thu, 20th Nov 2025

Partner Programmes

Breaking clutter digitally: how brands can stand out in crowded festive campaigns

Indian festive campaigns face digital clutter; brands must blend cultural relevance, creativity and technology to truly connect and stand out this season.

By D. Dhayan Kumar • 4 min read • Wed, 19th Nov 2025

Stories from Other Regions

Augmented Reality (AR) stories

Digital Transformation

Gallagher expands Gold Coast training hub with new hires

Gallagher boosts its Gold Coast training hub with two new hires and expanded digital learning tools for security technicians and end users.

By Melania Watson • 4 min read • Thu, 18th Dec 2025

Customer Experience

How CPG brands can win customers through immersive packaging technology

Immersive packaging tech lets CPG brands engage shoppers instantly, boosting trust and loyalty at the crucial moment they hold a product in hand.

By Kimming Yap • 4 min read • Mon, 24th Nov 2025

DevOps

Augmented reality guides USD $400m AI data centre build in US

XYZ Reality uses augmented reality to oversee a USD $400m AI data centre build in North Dakota, enhancing precision and sustainability in construction.

By Melvin Hipolito • 3 min read • Sat, 22nd Nov 2025