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Barry Padgett stories

Barry Padgett is an author actively covering developments in the field of customer data platforms, particularly focusing on the advancements made by Amperity. His recent stories delve into leadership changes, strategic partnerships, and innovative solutions in this dynamic sector. These narratives provide readers with insights into how companies are reimagining their customer engagement processes through data-driven strategies.

From Barry's writings, readers can learn about the critical role of leadership in facilitating organizational change, as highlighted by Amperity's recent executive appointments. His exploration of partnership initiatives demonstrates the importance of collaboration in fortifying brand strategies, particularly in evolving markets.

Additionally, Barry’s coverage on technological innovations, such as AI capabilities in data management, offers valuable perspectives on how companies can leverage technology to enhance customer experiences. By engaging with his stories, readers can understand the practical applications of customer data strategies and their potential impact on business operations.

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Amperity unveils AI capabilities Explore & Assist to enhance customer data

Thu, 7th Mar 2024
Amperity has launches new generative AI capabilities – Explore and Assist – to join Stitch and Predict in comprehensive suit, AmpAi.
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Virgin Atlantic chooses Amperity for AI transformation

Mon, 11th Sep 2023
Virgin Atlantic has selected Amperity to deliver AI-powered unified customer profiles built on a first-party data foundation.
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Shiseido partners with Amperity to accelerate first-party data strategy

Fri, 4th Aug 2023
The Prestige beauty company deploys a customer data platform to democratise data, deliver personalised customer experiences and increase agility.
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Forever 21 selects Amperity for its first-party data strategy

Thu, 8th Jun 2023
With Amperity, Forever 21 will be able to reach more consumers while enriching advertising campaigns through customer insights.
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Amperity’s AI solution solves third-party data dilemma

Tue, 23rd May 2023
Amperity demonstrates how its AI solution can help solve the third-party data dilemma for marketers leveraging paid media campaigns in a cookieless era.
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Amperity is helping Authentic get more from its data

Fri, 14th Apr 2023
Amperity teams up with Authentic Brands Group to activate data from multiple touchpoints for stronger customer profiles.
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Amperity chosen to maximise MillerKnoll's omnichannel data

Thu, 16th Mar 2023
The company needed a comprehensive solution to meet the evolving preferences and behaviours of consumer shopping.
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Premium lifestyle brand elevates customer experience with Amperity

Tue, 21st Feb 2023
Amperity has announced Rhone has selected Amperity as the critical foundation to maximise the value of its omnichannel customer data.
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Amperity to help Reckitt maximize and scale first-party data

Wed, 14th Dec 2022
The global consumer products company behind Lysol, Air Wick and Enfamil deploy a customer data platform to build long-term customer loyalty and drive revenue.
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Leadership team expansion at Amperity with new CPO

Fri, 18th Nov 2022
Amperity, the customer data platform, has hired Seema Kumar as its new Chief People Officer and Megan McDonagh as Chief Marketing Officer.
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Amperity strengthens its leadership team with two new hires

Wed, 16th Nov 2022
Amperity has welcomed a new Chief Marketing Officer and Chief People Officer, strengthening its leadership team.
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Amperity appoints Billy Loizou as Asia Pacific area vice president

Fri, 26th Aug 2022
Amperity expands into APAC market, appoints Billy Loizou as VP to lead sales and marketing efforts and help brands use customer data for growth.