Barry Padgett stories
Virgin Atlantic chooses Amperity for AI transformation
Mon, 11th Sep 2023
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cdp
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ai
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amperity
Virgin Atlantic has selected Amperity to deliver AI-powered unified customer profiles built on a first-party data foundation.
Shiseido partners with Amperity to accelerate first-party data strategy
Fri, 4th Aug 2023
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data science
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omnichannel
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paas
The Prestige beauty company deploys a customer data platform to democratise data, deliver personalised customer experiences and increase agility.
Forever 21 selects Amperity for its first-party data strategy
Thu, 8th Jun 2023
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data analytics
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cx
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paas
With Amperity, Forever 21 will be able to reach more consumers while enriching advertising campaigns through customer insights.
Amperity’s AI solution solves third-party data dilemma
Tue, 23rd May 2023
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ai
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data collection
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customer data
Amperity demonstrates how its AI solution can help solve the third-party data dilemma for marketers leveraging paid media campaigns in a cookieless era.
Amperity is helping Authentic get more from its data
Fri, 14th Apr 2023
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cx
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omnichannel
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cdp
Amperity teams up with Authentic Brands Group to activate data from multiple touchpoints for stronger customer profiles.
Amperity chosen to maximise MillerKnoll's omnichannel data
Thu, 16th Mar 2023
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omnichannel
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cdp
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data
The company needed a comprehensive solution to meet the evolving preferences and behaviours of consumer shopping.
Premium lifestyle brand elevates customer experience with Amperity
Tue, 21st Feb 2023
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cx
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omnichannel
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personalisation
Amperity has announced Rhone has selected Amperity as the critical foundation to maximise the value of its omnichannel customer data.
Amperity to help Reckitt maximize and scale first-party data
Wed, 14th Dec 2022
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omnichannel
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ml
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cdp
The global consumer products company behind Lysol, Air Wick and Enfamil deploy a customer data platform to build long-term customer loyalty and drive revenue.
Amperity strengthens its leadership team with two new hires
Wed, 16th Nov 2022
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digital marketing
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leadership
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appointments
Amperity has welcomed a new Chief Marketing Officer and Chief People Officer, strengthening its leadership team.