Bruce Hockin stories

Bruce Hockin explores how the IT channel must evolve in response to cloud-native, automated network architectures and the rapid rise of AI-era workloads. His writing focuses on the strategic shifts required for partners, resellers and service providers as they move away from traditional colocation and hardware-centric models toward software-defined, automation-first networking.

By reading Bruce’s stories, you’ll gain insight into emerging network operating models, the business implications of automation and orchestration, and the practical steps channel players can take to stay relevant and profitable. His work is valuable for anyone in the IT ecosystem looking to understand where network infrastructure is heading and how to adapt commercial and technical strategies to match.