ChannelLife UK - Industry insider news for technology resellers
United Kingdom

UK Stories

Cloud marketplace stories

Westcon-Comstor brings Proofpoint to AWS Marketplace for Europe
Firewalls

Westcon-Comstor brings Proofpoint to AWS Marketplace for Europe

Westcon-Comstor now offers Proofpoint security solutions to European partners via AWS Marketplace, simplifying access to advanced cybersecurity in the region.

By Catherine Knowles • 3 min read • Fri, 17th Oct 2025

Global Stories

Cloud marketplace stories

Snowflake brings Google Gemini 3 AI models to Cortex
Manufacturing

Snowflake brings Google Gemini 3 AI models to Cortex

Snowflake will run Google's Gemini 3 AI models natively in Cortex, keeping enterprise data in-platform while deepening Google Cloud ties.

By Mark Tarre • 4 min read • Thu, 8th Jan 2026
Leaseweb names Jan Willem des Tombe to lead global ties
Private Cloud

Leaseweb names Jan Willem des Tombe to lead global ties

Leaseweb hires Jan Willem des Tombe as Global Strategic Relations Director to sharpen its sovereign and hybrid cloud push worldwide.

By Sean Mitchell • 4 min read • Wed, 7th Jan 2026
SIOS unveils LifeKeeper v10 with unified web console
Disaster Recovery

SIOS unveils LifeKeeper v10 with unified web console

SIOS launches LifeKeeper v10, adding a unified browser console to simplify high availability and disaster recovery across Linux and Windows.

By Sofiah Nichole Salivio • 4 min read • Wed, 7th Jan 2026
Cohesity & Google Cloud expand AI & cyber defence pact
Software-as-a-Service

Cohesity & Google Cloud expand AI & cyber defence pact

Cohesity and Google Cloud have deepened their alliance to fuse AI, cyber defence and data sovereignty across joint products and services.

By Catherine Knowles • 5 min read • Fri, 19th Dec 2025
Dynatrace deepens Google Gemini ties with AI observability
Virtualisation

Dynatrace deepens Google Gemini ties with AI observability

Dynatrace deepens its Google Cloud tie-up, joining the Gemini Enterprise and CLI launch to embed agentic AI into observability workflows.

By Sean Mitchell • 4 min read • Fri, 19th Dec 2025
Cohesity deepens Google Cloud alliance for across ANZ
Storage

Cohesity deepens Google Cloud alliance for across ANZ

Cohesity deepens its Google Cloud alliance to boost AI, cyber resilience and data sovereignty for tightly regulated ANZ enterprises.

By Sean Mitchell • 5 min read • Thu, 18th Dec 2025
Cloud marketplaces and SaaS reshape global IT spend
Software-as-a-Service

Cloud marketplaces and SaaS reshape global IT spend

Cloud marketplaces and SaaS are set to transform global IT spend, with Omdia forecasting USD $163 billion marketplace sales by 2030.

By Shannon Williams • 4 min read • Fri, 12th Dec 2025
AppDirect has acquired vCom in a $100m-plus lifecycle deal
Software-as-a-Service

AppDirect has acquired vCom in a $100m-plus lifecycle deal

AppDirect has closed the acquisition of vCom in a $100m-plus deal to fold network and mobility lifecycle tools into its “everything store” tech platform.

By Catherine Knowles • 4 min read • Thu, 11th Dec 2025
Snowflake hits USD $2 billion in AWS Marketplace sales
Storage

Snowflake hits USD $2 billion in AWS Marketplace sales

Snowflake doubles AWS Marketplace sales to top USD $2 billion in 2025, underscoring surging enterprise demand for integrated data and AI tools.

By Melania Watson • 5 min read • Thu, 11th Dec 2025
AppDirect acquires Tackle.io to unify cloud marketplace sales
Software-as-a-Service

AppDirect acquires Tackle.io to unify cloud marketplace sales

AppDirect is acquiring Tackle.io to unite cloud marketplace sales, enhancing B2B tech commerce across AWS, Azure, Google Cloud and private channels.

By Catherine Knowles • 3 min read • Fri, 5th Dec 2025
Pax8 to launch Google Cloud & AI suite for MSPs in ANZ
Virtualisation

Pax8 to launch Google Cloud & AI suite for MSPs in ANZ

Pax8 will launch Google Cloud, Workspace, and AI tools on its marketplace for MSPs and SMBs in Australia and New Zealand from early 2026.

By Melvin Hipolito • 3 min read • Thu, 4th Dec 2025
Datadog & AWS expand partnership to boost cloud observability
Virtualisation

Datadog & AWS expand partnership to boost cloud observability

Datadog expands partnership with AWS to enhance cloud observability and security, boosting AI and multi-cloud management for enterprises globally.

By Melania Watson • 3 min read • Thu, 4th Dec 2025
Infinigate named AWS seller of record to boost EMEA & ANZ cloud
Software-as-a-Service

Infinigate named AWS seller of record to boost EMEA & ANZ cloud

Infinigate is now an AWS Designated Seller of Record across EMEA and ANZ, aiming to boost cloud distribution and speed procurement by up to 85% for partners.

By Sean Mitchell • 3 min read • Mon, 1st Dec 2025
Google Cloud & VAST unite to advance hybrid AI for enterprise
Hybrid Cloud

Google Cloud & VAST unite to advance hybrid AI for enterprise

Google Cloud partners with VAST Data to deliver hybrid AI capabilities, enabling seamless enterprise AI workloads across cloud and on-premises environments.

By Sean Mitchell • 4 min read • Wed, 12th Nov 2025
AvePoint expands Azure protection with IAMCP partnership & new features
Data Protection

AvePoint expands Azure protection with IAMCP partnership & new features

AvePoint enhances Azure data protection, partners globally with IAMCP, and boosts cloud marketplace integration to support rising demand in AI security services.

By Catherine Knowles • 3 min read • Thu, 30th Oct 2025

Stories from Other Regions

Cloud marketplace stories

Oracle Database now available on Google Cloud in Melbourne
Disaster Recovery

Oracle Database now available on Google Cloud in Melbourne

Oracle Database is now available in Google Cloud's Melbourne region, enabling Australian businesses to integrate Oracle data with Google Cloud's AI and analytics tools.

By Melania Watson • 4 min read • Thu, 23rd Oct 2025