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Gen Z shift sees brand loyalty give way to trend-driven trust
Customer Experience

Gen Z shift sees brand loyalty give way to trend-driven trust

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.

By Jed Nykolle Harme • 3 min read • Wed, 8th Oct 2025

Global Stories

Data quality hinders AI adoption in finance despite pilot surge
Marketing Technologies

Data quality hinders AI adoption in finance despite pilot surge

Despite 99% of finance firms piloting AI, just 3% deploy it enterprise-wide, hindered by data quality issues and legacy system inconsistencies.

By Shannon Williams • 4 min read • Thu, 30th Oct 2025
Paytronix unveils AI tool to boost hospitality marketing campaigns
Customer Experience

Paytronix unveils AI tool to boost hospitality marketing campaigns

Paytronix launches Journey Builder, an AI tool that automates personalised marketing campaigns for restaurants and convenience stores in real time.

By Catherine Knowles • 4 min read • Thu, 30th Oct 2025
Talkdesk & Databricks join forces to unify customer data
Unified Communications

Talkdesk & Databricks join forces to unify customer data

Talkdesk expands its partnership with Databricks to unify customer data, enhancing AI-driven automation and personalised experiences on its CXA platform.

By Catherine Knowles • 3 min read • Mon, 27th Oct 2025
BlueVoyant's warning after Qantas and Mango cyber attacks
Marketing Technologies

BlueVoyant's warning after Qantas and Mango cyber attacks

BlueVoyant warns Australian firms after Qantas and Mango suffer breaches via third-party suppliers, highlighting risks in supply chain cyber security.

By Melania Watson • 4 min read • Fri, 24th Oct 2025
IAG partners with Adobe to personalise insurance customer journeys
Data Analytics

IAG partners with Adobe to personalise insurance customer journeys

Insurance Australia Group teams up with Adobe to use AI for personalised, seamless customer experiences across its retail insurance brands.

By Melania Watson • 3 min read • Thu, 23rd Oct 2025
Supply chain risks overwhelm cybersecurity leaders, report finds
Phishing

Supply chain risks overwhelm cybersecurity leaders, report finds

A report reveals 60% of UK and US cybersecurity leaders find third-party supply chain risks overwhelming amid rising breaches and operational impacts.

By Jed Nykolle Harme • 4 min read • Wed, 22nd Oct 2025
Twilio unveils new data features to boost enterprise engagement
Customer Experience

Twilio unveils new data features to boost enterprise engagement

Twilio launches new data features like Granular Observability and expanded APIs to help enterprises boost trusted customer engagement globally.

By Melvin Hipolito • 3 min read • Thu, 16th Oct 2025
Australian retail media first links in-store sales to digital ads
Data Analytics

Australian retail media first links in-store sales to digital ads

Vinarchy Wines, MixIn, Criteo and Amperity launch Australia's first retail media network linking in-store sales to digital ads for precise campaign measurement.

By Sean Mitchell • 3 min read • Wed, 15th Oct 2025
Adobe unveils Real-Time CDP updates to boost data insights & ROAS
Customer Experience

Adobe unveils Real-Time CDP updates to boost data insights & ROAS

Adobe updates Real-Time CDP with new features for real-time campaign insights, Amazon integration, and easier collaboration, boosting privacy and ROAS.

By Melania Watson • 5 min read • Mon, 13th Oct 2025
Teradata launches AI-driven customer intelligence package to boost CX
Data Analytics

Teradata launches AI-driven customer intelligence package to boost CX

Teradata launches Autonomous Customer Intelligence, an AI-driven package to transform customer data into real-time actions, boosting CX at enterprise scale.

By Melvin Hipolito • 4 min read • Wed, 8th Oct 2025
Teradata launches AI-driven customer intelligence for real-time CX
Data Analytics

Teradata launches AI-driven customer intelligence for real-time CX

Teradata launches Autonomous Customer Intelligence, an AI-driven software turning raw data into real-time customer actions to enhance experience and loyalty.

By Jed Nykolle Harme • 4 min read • Wed, 8th Oct 2025

Stories from Other Regions

Email breaches cost Australian firms AUD $436,307 on average
Firewalls

Email breaches cost Australian firms AUD $436,307 on average

Australian firms face average costs of AUD $436,307 from email breaches, with slow responses increasing ransomware risks, says Barracuda report.

By Melvin Hipolito • 3 min read • Thu, 30th Oct 2025
Kmart found to have breached privacy with facial recognition use
Data Protection

Kmart found to have breached privacy with facial recognition use

Kmart breached Australian privacy laws by using facial recognition in 28 stores without proper consent, collecting biometric data to tackle refund fraud.

By Melania Watson • 6 min read • Tue, 21st Oct 2025
Zoho launches free agentic AI upgrades across core business apps
Document Management

Zoho launches free agentic AI upgrades across core business apps

Zoho launches free agentic AI features across its core business apps to ease AI adoption by automating tasks without added costs for users.

By Melvin Hipolito • 4 min read • Fri, 17th Oct 2025
Customer data foundations critical for brands transformation in AI era
Data Analytics

Customer data foundations critical for brands transformation in AI era

Most Australian retailers struggle to unify customer data, hindering AI adoption and personalised experiences in the growing digital marketing landscape.

By Billy Loizou • 5 min read • Wed, 8th Oct 2025
Cyber insurance among small businesses surges amid rising threats
Data Protection

Cyber insurance among small businesses surges amid rising threats

Cyber insurance among Australian small businesses has surged 50% amid rising cybercrime threats, with incidents costing an average of AUD $49,600 each.

By Catherine Knowles • 4 min read • Thu, 2nd Oct 2025