Experian stories
Experian launches a postcode-based credit score comparison app inside ChatGPT, aiming to boost transparency and engagement among UK users.
StackAdapt partners with Experian to plug its identity graph and UK audience segments into the ad platform, boosting first-party data targeting.
As personal identifiers fade, marketers are turning to household context for richer, privacy-safe audience insight that reflects real lives.
UK health and wellbeing spend is smoothing into year-round habits, with fewer shoppers spending more and January gym spikes fading.
AI-driven identity fraud costs UK economy GBP £1.8 billion yearly, with synthetic identities causing 42% of cases amid rising festive season threats.
AI-driven identity fraud in the UK has surged over 2,100% since 2021, with synthetic identities risking a £4.2 billion cost by 2027 without stricter screening.
Experian unveils Agent Trust framework to verify AI agents and consumers in digital purchases, as Visa, Cloudflare and Skyfire join rollout.
GapMaps deepens its data marketplace with Panolytica, giving marketers and planners finer-grained consumer insights across Australia, the UK and Saudi Arabia.
New Zealand households trim holiday splurges as cost-of-living pressure pushes spending towards smaller treats and away from big-ticket buys.
Experian data shows Australian households are trimming big-ticket discretionary purchases but still spending on personal care, digital goods and travel.
Bauer and Experian strike deal to let advertisers use the same audience data across audio, radio and publishing platforms.
Whatfix study says firms risk USD $10.9m a year from weak digital adoption as AI investment outpaces staff use of new tools.
US banks and regulators are urged to adopt passkeys, mobile driving licences and tougher verification as generative AI fuels deepfake fraud.
Experian integrates Aperture Data Studio with Snowflake AI Data Cloud to run in-platform data quality, governance and compliance workflows.
BioCatch warns AI shopping agents will turbocharge online fraud, urging banks and retailers to distinguish helpful bots from criminal misuse.
Most UK business leaders say responsible AI will be a key competitive edge within three years, but many still struggle to put it into practice.
New Zealanders fear online fraud as Experian survey finds rising scams, with identity theft and AI-driven attacks among the top concerns.
Australians wary of AI fraud checks as Experian data shows 56% have faced online scams or identity theft, with millennials hit hardest.
Superloop chooses Aria Billing Cloud to replace fragmented in-house systems and unify billing across its growing telecoms services.
Australian firms warn generative AI is fuelling unprecedented fraud losses, as most say their defences and tools can no longer keep pace.
