Forrester stories
Braze studies say brands must link AI to customer data and real-time decisioning to win measurable gains, with only a few seeing returns.
UK sovereign AI fund seeks to back startups, scale-ups and homegrown innovation as ministers aim to boost growth and strategic control.
Spinnaker Support launches SAP ECC end-of-life assessment as IT leaders weigh migration, third-party support and the 2027 deadline.
Forrester names Sydney-based RecordPoint in its Responsible AI Solutions Landscape as regulated customers demand tighter data governance.
Backbase wins Forrester Leader status and customer favourite as its AI-native Banking OS gains traction with more than 120 banks worldwide.
Temenos wins Forrester leader status in digital banking after review praised its app support, APIs, localisation and headless architecture.
Forrester says the biggest AI breakthrough will come from systems that perceive and act in the real world, not humanoid robots.
Forrester urges B2B firms to rethink marketing, sales and metrics as AI agents reshape how buyers search, compare and choose suppliers.
Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.
Forrester says the next wave of AI will reach robotics, transport and commerce, with agentic tools, security and trust set to pay off first.
Showpad rolls out AI-native revenue platform to help field sales teams cut admin, unify coaching and lift execution across customer visits.
Forrester warns Anthropic's Project Glasswing could overwhelm vulnerability management, as AI uncovers flaws faster than patching teams can respond.
Thoughtworks says AI is lowering the cost of custom software, but its APAC boss Steven Yurisich warns enterprises must still protect core systems.
Forrester says workplace AI rollouts are outpacing staff training, with only 16% of employees reaching high readiness in 2025.
Optimizely says its AI-driven content marketing platform has helped secure a ninth straight Gartner Leader spot as vendors race to automate workflows.
Whatfix study says firms risk USD $10.9m a year from weak digital adoption as AI investment outpaces staff use of new tools.
Gain Theory urges marketers to fix cultural barriers and siloed measurement, saying 54% of B2C decision-makers find insights unactionable.
Forrester says Middle East tensions will push up infrastructure costs, sharpen cloud and AI spending scrutiny, and heighten cyber risk.
Portnox takes third straight SC Award as enterprises shift to cloud-based authentication for employees, devices, machines and AI identities.
Forrester says Asia Pacific tech spending will climb to USD $874 billion in 2026, but inflation, tariffs and geopolitical risks will blunt gains.
