Gartner stories - Page 67

Local CEOs are prioritising technology higher than their international counterparts, and are bullish about the impact of digital on their profits.

Marketing a product that customers don’t particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.

ANZ firms may be overzealous on cloud, risking costs without clarity on benefits, warns Gartner's Warrilow ahead of Sydney summit.

Use of social media to build customer loyalty is a common strategy for major corporations today. However, it is a strategy that can quickly backfire.

IBM and Oracle are losing out as they fail to capitalise on the booming PaaS market and concede share to specialists, open source and cloud providers.

Without inspiring lead supported from above, even the best business, the best enterprise, will disappear entirely and without much of a trace.

Half of CDOs risk falling short of success amid internal resistance and lack of support, warns Gartner expert.

Asus and Apple are the only vendors to record increased PC shipments for the first quarter of 2016 as the PC market continues to decline.

A broader understanding of 3D printing’s value to the supply chain is increasing investment plans across industries worldwide.

There is a belief that IoT security exposures can be taken care of with existing IT-centric security practices. Earl Perkins disagrees.

Gartner is predicting IT spend in New Zealand to see a small increase this year and on to 2017. So which markets will win - and which are in decline?.

Gartner figures show Australian IT spend is forecast to grow this year and on to 2017 - but which markets are the winners, and which are in decline?.

Worldwide IT spending to drop this year, according to Gartner, due to economic uncertainty and currency fluctuations.

How have CIOs stepped up to the role of delivering better marketing insight, or driving higher sales, or pushed for a more loyal customer base?.

Digital, now the DNA of marketing, challenges brands to innovate with a customer-centric, multi-channel approach, experts agree.

Semiconductor spend dropped in 2015 as slowing demand for key applications and currency fluctuations caused turbulence.

Gartner is cautioning IT service providers to get a move on in becoming bimodal, with concerns about providers abilities to transform quickly enough.

The hype related to analytic technologies and vendors continues unabated. It seems that investors are still pushing up prices of analytic vendors.

Dollar Shave Club proves that disrupters come in all shapes and sizes, as it challenges market leader Gillette in the men's shaving market.

Global smartphone market to hit its first single-digit growth, slowing to 7% in 2016, as the industry braces for change, says Gartner.