Gartner stories - Page 78

What makes digital marketing wow-worthy? Exceptional branded moments that remind us what great marketing is all about.

Traditional methods of desktop app development won't work for mobile apps due to device diversity & mobile-specific considerations, says Gartner.

The role of chief marketing technologist hasn’t even reached its tenth anniversary. Yet it’s already starting to change. Why?.

The crowdfunding landscape remains in its infancy, marked by fragmentation and diverse models. Analyst Anthony J. Bradley explores this emerging sector.

Gartner says CIOs and endpoint computing managers should get ahead of the game and avoid the issues many organisations encountered last time.

Chromebook sales forecast to nearly triple by 2017, as vendors dive into the thriving market aiming to rejuvenate sub-$300 PC interest.

You’re a technologist, and you want to know how to start a company or a product, how to generate a division or develop a new opportunity. Get rejected: Fail.

Do you wonder where all the interest in social went? Once the hottest trend since sliced bread, interest in social definitely dissipated.

A lot can be learned by observing the changing of the guard. Often, behind the dignified theatre of it all is a much more chaotic reality.

It is amusing to see the marketing currently attempted by using an offshoot of the phrase 'Internet of Things'.

Amazon dips a toe in 3D printing with a personalised product store, but will it revolutionise the market? Early signs suggest not yet.

Gartner warns against the data lake hype, highlighting risks from lack of governance to security concerns in the information management sphere.

In a world obsessed with numbers, Carol Rozwell cautions against blindly trusting statistics without understanding their context and actionability.

Analyst Gartner predicts Apple’s iPhone 6 will “set the world on fire” and dominate the market, with demand for a larger screen also driving sales.

We like to think that IT is cranking out new technology faster and faster—but it isn’t. It’s twenty years or bust....

Feeling overwhelmed by relentless digital change? Learn ways to beat change fatigue and share the load more efficiently.

3D printing, once a hype, now shows maturity and is set to revolutionize from retail to aerospace, despite early sensationalised fears.

CEOs urged to embrace digitalisation, blending consumer savvy with work efficiency for a transformative business consumer approach.

The Internet of Things is a curious name for what happens when objects other than computers, start to become electronically networked.

Microsoft launches a tool to tackle the surge of ungoverned SaaS apps in businesses, promising enhanced control and security.