Gen X stories

Gen X, an insightful author, delves into the dynamic intersection of technology, workplace culture, and generational shifts. In their writings, they explore a multitude of themes from the universal wage growth in New Zealand, revealing the highest paying regions, to the imperative of nurturing a 'people-first' workplace culture amid constant change. Gen X also makes compelling cases for embracing advanced cloud solutions in response to the retirement of Baby Boomers and rising influence of digital natives, showcasing the ongoing technological evolution within businesses and governments.

Tackling the divergent business growth optimism between UK workers and employers, Gen X sheds light on the contrasting perspectives shaped by the cost of living crises. Their keen observations continue with a focus on Gen Z students and their prioritisation of technology despite economic hardships, as well as the disruptive recruitment strategies championed by Futureful, which emphasises shared values over traditional CVs. Gen X’s narrative captures the optimism and spending habits of Gen Z in the final quarter of the year, offering invaluable insights for brands aiming to tap into this demographic's shifting loyalty trends.

Further broadening their scope, Gen X analyses the high adoption rate of generative AI amongst Singapore workers amidst burnout, positioning Singapore as a global leader in technological integration despite economic challenges. Additionally, they address the disconnection felt by UK Millennials in the workforce, highlighting the paradox of regular managerial talks yet a high propensity to quit. Through these thoughtful explorations, Gen X offers a profound understanding of the evolving workplace and societal dynamics across different generations and regions.