Inbound marketing Stories

UK Stories

Inbound marketing stories

UK SMEs shift B2B lead generation focus from email to LinkedIn

UK SMEs are pivoting from email to LinkedIn as their top B2B lead source, favouring personalised engagement and integrated digital campaigns over traditional outreach.

By Shannon Williams • 3 min read • Wed, 10th Sep 2025

Global Stories

Inbound marketing stories

Customer Relationship Management

HubSpot launches AI tools to tackle search decline

Organic traffic is falling for customers, prompting new tools that help marketers track brands across answer engines and AI assistants.

By Sofiah Nichole Salivio • 4 min read • Fri, 17th Apr 2026

Digital Transformation

The pros and cons of AI in content generation: all you need to know

AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.

By Haekal Aditya • 5 min read • Thu, 19th Mar 2026

Fintech

Opollo buys Propensity Partners to boost tech leads

Opollo buys Propensity Partners to fuse inbound and outbound marketing into a single demand engine for B2B tech, security and FinTech firms.

By Catherine Knowles • 3 min read • Fri, 27th Feb 2026

Software-as-a-Service

Freshworks hires Kady Srinivasan as AI era marketing chief

Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.

By Sean Mitchell • 4 min read • Thu, 8th Jan 2026

Marketing Technologies

Landbase acquires Adauris to boost inbound GTM platform

The move is intended to enhance its go-to-market platform with signal-driven inbound marketing and new LinkedIn content features.

By Jake MacAndrew • 3 min read • Fri, 15th Aug 2025

Customer Relationship Management

HubSpot rolls out updates to reinforce customer connections

HubSpot announced at its annual INBOUND event new features and updates to help businesses create deeper, more meaningful connections with their customers.

By Catherine Knowles • 4 min read • Fri, 9th Sep 2022

Data Analytics

Auckland digital agency Inbound picks up HubSpot award

Auckland digital marketing agency Inbound has won the Inbound Growth Story award for its work with Instagram growth service Authentically.

By Sara Barker • 2 min read • Mon, 20th Aug 2018

Customer Relationship Management

HubSpot's latest offering makes it easier to deliver better CX

HubSpot's new customer service product is designed to turn every customer interaction into a growth opportunity.

By Kai Ping Lew • 4 min read • Fri, 11th May 2018

Data Analytics

Christchurch marketing agency becomes HubSpot Platinum Partner

MD Owen Scott says Concentrate joined HubSpot platinum partners worldwide based on high customer volumes and applying best practice.

By Kai Ping Lew • 2 min read • Fri, 4th Aug 2017

Marketing Technologies

Large disconnect between marketing strategy vision and execution - HubSpot

The latest State of Inbound report found 77% of C-level respondents say their business' marketing strategy is effective, compared to 51% of employees.

By Kai Ping Lew • 3 min read • Thu, 18th May 2017

Data Analytics

Inbound marketing 101 – HubSpot COO on engaging the modern human in your business

For businesses navigating the digital age, inbound marketing is key. HubSpot COO JD Sherman discusses its evolution, benefits, and effective strategies.

By Kai Ping Lew • 4 min read • Mon, 8th May 2017