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Father's Day spending to hit GBP £1.12 billion despite fewer shoppers
Artificial Intelligence

Father's Day spending to hit GBP £1.12 billion despite fewer shoppers

Despite fewer shoppers marking Father's Day, UK spending on gifts is set to reach GBP £1.12 billion in 2025, driven by inflation and rising prices.

By Kaleah Salmon • 4 min read • Tue, 10th Jun 2025
YouTube marks 20 years as top platform for influencer spend
Marketing Technologies

YouTube marks 20 years as top platform for influencer spend

YouTube, marking 20 years, remains the top platform for influencer spend with 2.476 billion users and highest EMV returns in 2025 projections.

By Kaleah Salmon • 3 min read • Fri, 30th May 2025
Emotional spending boosts local luxury as Brits shun big brands
Instagram

Emotional spending boosts local luxury as Brits shun big brands

Shoppers increasingly favour local luxury, with £41 billion spent annually on emotion-driven impulse buys, signalling a shift from big brands to local products.

By Shannon Williams • 3 min read • Thu, 29th May 2025
Marketers predict traditional SEO obsolete by 2026, survey finds
Marketing Technologies

Marketers predict traditional SEO obsolete by 2026, survey finds

A SALESmanago survey finds 73% of UK, Polish and Italian marketers expect traditional SEO to become obsolete by 2026 amid shifting consumer trends.

By Shannon Williams • 3 min read • Tue, 20th May 2025

Global Stories

Instagram stories

Hands-on Review: Rode Wireless Micro a compact mic system for creators
Digital Entertainment

Hands-on Review: Rode Wireless Micro a compact mic system for creators

The Rode Wireless Micro is a sleek, compact wireless mic system offering up to 21 hours of quality audio, perfect for content creators on the move.

By Melania Watson • 4 min read • Thu, 12th Jun 2025
AI reshaping traditional sectors like insurance & travel
Artificial Intelligence

AI reshaping traditional sectors like insurance & travel

Artificial intelligence is revolutionising the way sectors operate, and embracing the technology is now essential for unlocking its full potential.

By Shannon Williams • 4 min read • Tue, 10th Jun 2025
Influencers could fund lavish Australian weddings with a few posts
eCommerce

Influencers could fund lavish Australian weddings with a few posts

Australian influencers with millions of followers can fund lavish weddings with just a few sponsored Instagram posts, new research reveals.

By Sean Mitchell • 5 min read • Tue, 3rd Jun 2025
Experts warn of surge in Google, Apple, Microsoft breaches
Crypto

Experts warn of surge in Google, Apple, Microsoft breaches

Experts warn of a rise in Chrome extension attacks and a breach exposing 184 million stolen log-ins, highlighting urgent cybersecurity risks worldwide.

By Shannon Williams • 4 min read • Fri, 30th May 2025
Retail fraud awareness rises with social media, risks USD $107bn
Artificial Intelligence

Retail fraud awareness rises with social media, risks USD $107bn

Awareness of retail fraud surges via social media, with risks looming at USD $107bn by 2029 as consumers grow tempted and acceptance rises.

By Shannon Williams • 4 min read • Thu, 22nd May 2025
Boston Consulting & Pencil partner to boost AI in marketing
Marketing Technologies

Boston Consulting & Pencil partner to boost AI in marketing

Boston Consulting Group and Pencil launch global partnership to scale AI in marketing, enhancing efficiency, reducing costs, and boosting campaign performance.

By Shannon Williams • 3 min read • Thu, 22nd May 2025
Kevin Weil joins Cisco board to support AI & growth strategy
Crypto

Kevin Weil joins Cisco board to support AI & growth strategy

Kevin Weil, OpenAI's Chief Product Officer, joins Cisco's board from May 12, 2025, to boost AI and growth strategies at the tech giant.

By Sean Mitchell • 2 min read • Tue, 13th May 2025
White Fox leads Australian fashion brands in global popularity
Instagram

White Fox leads Australian fashion brands in global popularity

White Fox leads as Australia's most searched fashion brand globally, with 687,220 monthly searches and millions of social media followers worldwide.

By Sean Mitchell • 4 min read • Fri, 2nd May 2025
Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads
Data Science

Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads

Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.

By Melvin Hipolito • 3 min read • Fri, 2nd May 2025
Gen X influencers spark brand interest as social media booms
Partner Programmes

Gen X influencers spark brand interest as social media booms

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

By Shannon Williams • 4 min read • Tue, 29th Apr 2025

Stories from Other Regions

Instagram stories

Dig Insights acquires OneCliq to boost AI-powered analysis
Artificial Intelligence

Dig Insights acquires OneCliq to boost AI-powered analysis

Toronto-based AI platform OneCliq is set to enhance Dig's real-time analysis of social media trends and consumer sentiment.

By Jake MacAndrew • 3 min read • Wed, 23rd Jul 2025
WaveMaker & AT&T launch influencer app studio for wireless MVNOs
Customer Experience

WaveMaker & AT&T launch influencer app studio for wireless MVNOs

WaveMaker and AT&T launch an app studio enabling influencers to create bespoke mobile-first wireless businesses with embedded 5G features and rapid deployment.

By Catherine Knowles • 3 min read • Wed, 30th Apr 2025
WaveMaker unveils app studio for influencer-branded MVNO apps
Unified Communications

WaveMaker unveils app studio for influencer-branded MVNO apps

WaveMaker partners with AT&T to launch a mobile app studio enabling influencers to create branded wireless apps swiftly and at scale for their followers.

By Kaleah Salmon • 2 min read • Mon, 28th Apr 2025