Instagram Stories - Page 9

UK Stories

Instagram stories

UK's festive online spending to surge in 2023, Adobe reports

UK's online spending is set to balloon in the 2023 holiday season with shoppers projected to expend £24.1bn, says Adobe.

By Sean Mitchell • 3 min read • Mon, 13th Nov 2023

Marketing Technologies

Aleph Group unifies global brands in strategic 'One Brand' initiative

Aleph Group solidifies its global presence, merging its diverse regional brands into its main brand in a strategic 'One Brand' initiative.

By Imee Dequito • 3 min read • Tue, 24th Oct 2023

Global Stories

Instagram stories

Gaming

Australians spend more time on social media, TikTok leads the way

Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.

By Sean Mitchell • 4 min read • Wed, 21st Feb 2024

Facebook

IAS extends AI-driven brand safety measures on Facebook & Instagram

Integral Ad Science expands its AI-driven Total Media Quality Brand Safety across Facebook and Instagram, enabling advertisers to gain better insight into campaign safety and appropriateness.

By Catherine Knowles • 3 min read • Tue, 6th Feb 2024

Google

Gypsy Rose Blanchard's Instagram fame bolsters influencer marketing potential

Following her release, convicted murderer Gypsy Rose Blanchard has gained a huge following on Instagram, with an impressive 9.8% engagement rate and an estimated media value of up to $3.5m.

By Sean Mitchell • 3 min read • Fri, 2nd Feb 2024

Instagram

Global social media users surpass 5 billion mark, reports Digital 2024

Global social media users sail past the 5 billion mark, making up 62.3% of the population, as Digital 2024 report unveils commercial platforms' strong year-on-year growth.

By Imee Dequito • 3 min read • Wed, 31st Jan 2024

Marketing Technologies

Instagram influencer marketing expected to hit USD $22 billion by 2025

HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social eCommerce and a shift to digital advertising.

By Kaleah Salmon • 3 min read • Mon, 22nd Jan 2024

Risk & Compliance

Risk Outlook 2024 warns of AI-driven misinformation threat

The International SOS Risk Outlook 2024 warns of the growing impact of AI-induced misinformation, citing AI-manipulated videos of Singapore's PM as a key concern.

By Kaleah Salmon • 3 min read • Mon, 8th Jan 2024

Unified Communications

'Data Never Sleeps': Domo's annual report reveals escalating online activity

Domo's 11th 'Data Never Sleeps' report reveals skyrocketing dynamics of online interaction, driven by innovation in entertainment and commerce.

By Kaleah Salmon • 3 min read • Wed, 20th Dec 2023

Hyperscale

Cloudflare reports 25% spike in global traffic & rise in cyber threats in 2023

Cloudflare reveals a 25% surge in global internet traffic and heightened cybersecurity threats in its 2023 report.

By Imee Dequito • 3 min read • Mon, 18th Dec 2023

YouTube

Content creators earn $700m across social media platforms in 2023

Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.

By Sean Mitchell • 2 min read • Sat, 16th Dec 2023

Digital Signage

Zitcha & Broadsign collaborate for optimised global retail media strategy

Tech firms Zitcha and Broadsign partner to enhance in-store digital advertising, leveraging first-party retail data for improved targeting.

By Kaleah Salmon • 3 min read • Fri, 1st Dec 2023

Customers

Meta & Zitcha offer unprecedented retail ad reach through new venture

Meta and Zitcha are partnering to offer retailers access to a vast audience on Instagram and Facebook, revolutionising ad outreach on these platforms.

By Kaleah Salmon • 3 min read • Fri, 17th Nov 2023

Email Security

AI technologies heighten risk of Black Friday scams in Australia

Rise in AI technologies boosts Black Friday scam risk in Australia, with losses to fraud hitting $3.1bn in 2020.

By Tom Raynel • 3 min read • Mon, 13th Nov 2023

Facebook

MarketMedia & oOh!media partner to transform retail advertising

MarketMedia and oOh!media join forces to install 330+ digital screens in retail stores across New Zealand by 2024.

By Staff Writer • 3 min read • Fri, 13th Oct 2023

Artificial Intelligence

Envato appoints Noelle Kim as Global CMO to Empower Creative Community

Envato, the online creative community, has hired Noelle Kim as its new global Chief Marketing Officer. Kim brings extensive experience from Meta and Google.

By Imee Dequito • 2 min read • Tue, 10th Oct 2023

Stories from Other Regions

Instagram stories

Artificial Intelligence

Over half of New Zealand's internet workforce want more remote work

Over half of New Zealand's internet-capable workforce want to increase remote working, according to InternetNZ's latest findings; however, employer restrictions remain a significant barrier.

By Catherine Knowles • 3 min read • Wed, 21st Feb 2024

YouTube

'Singaporeans concerned over internet misinformation, Digital 2024 report reveals'

Despite high internet penetration, Singaporeans show concern over digital misinformation and personal data use, says the Digital 2024 report by Meltwater and We Are Social.

By Imee Dequito • 3 min read • Wed, 31st Jan 2024