Loyalty programmes stories
When it comes to the retail sector, merchants have never had access to so many different client touchpoints and data to understand their customers better.
New research has found customers are reassessing established brand loyalties as their priorities and behaviours shift.
ECommerce provider, Lightspeed has launched a new all-in-one marketing solution, Lightspeed Marketing & Loyalty in Australia and New Zealand.
Franchise owners are re-evaluating business priorities and making renewed commitments to improving customer experience due to the fallout of COVID-19.
Retailers can improve customer retention and secure repeat business through card-linked loyalty programs that remove friction and inconvenience for shoppers.
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
A card-linked loyalty program can help retailers and service providers take their eCommerce to the next level in several ways.
As we transition away from cookie-based advertising, confusion around last-click attribution will dissolve in favour of card-linked platforms.
Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.
Loyalty programs provide an exclusive 'experience beyond the product' and help businesses get a better picture of their consumer buying journey.
Retailers that improve the customer experience are better placed to improve revenue and profits amid growing competition, writes Loyalty Now CEO Cary Lockwood.
Loyalty programs that focus on genuine customer relationships can deliver significant value to organizations, driving repeat business and growth.
Burgeoning Kiwi firm Goody shakes up traditional loyalty schemes, transitioning from card to app, aiming to revolutionize global rewards.
The free app allows members to download hundreds of deals, across entertainment, dining, accommodation, pharmacy and beauty.
