Market research stories - Page 2

AI now underpins day-to-day transport planning for most European shippers, with just 3% yet to deploy it, Descartes survey finds.

AliExpress boosts its UK Brand+ price promise, lifting per-item refunds to GBP £40 and monthly claim caps to GBP £160 on select goods.

AI is reshaping how shoppers discover products online, but Criteo data shows few trust it to handle checkout or share sensitive details.

UK PC retail slumps with sales down as much as 26%, while Germany and France surge ahead, widening Europe's consumer tech divide.

UK resellers shift from AI hype to hands-on deployments as customers demand automation, analytics and compliance in communications.

Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.

Virgin Media O2 paid GBP £6.6m to customers for 85,500 unwanted devices in 2025, highlighting e-waste risks and data security fears.

Qualtrics unveils AI-driven synthetic panels and Research Hub, promising research-grade insights in hours and cheaper than human panels.

Qualtrics crowns Act XM top Asia Pacific Japan partner as it launches inaugural global Partner of the Year Awards across five categories.

World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.

Sluggish UK retail websites are prompting shoppers to abandon baskets, risking an estimated GBP £38 billion in lost eCommerce sales this year.

Global PC shipments are set to slump 12% in 2026 as memory shortages push component costs sharply higher and force up system prices.

AI tools leave office workers no faster overall, as time spent double-checking documents cancels out most of the promised productivity gains.

Europeans are embracing AI for daily tasks and shopping, even as frustration mounts over a surge in low‑quality AI‑generated content.

IDC says AI demand drives global server revenue to a record USD $444.1 billion, with hyperscalers and GPU-based systems leading the surge.

SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.

Virtana debuts system-wide AI observability as enterprises battle double-digit AI job failures and mounting hybrid, multi-cloud fragility.

European food and drink brands will boost influencer spend and creator rosters in 2026, shifting from test campaigns to long-term strategy.

Enterprises ditch plug-and-play AI as Cognizant research shows buyers now favour bespoke builds and services-led, long-term partnerships.

Automotive Insights bolsters senior team with three key hires and relocates to a new Manchester base to fuel its next growth phase.