Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
UK businesses urged to blend agility & discipline for 2026 growth
Last week
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marketing automation
UK firms advised to combine agility and discipline in 2026 amid modest growth, tech advances, ESG focus, and evolving workforce and regulations.
Paytronix unveils AI tool to boost hospitality marketing campaigns
Last week
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marketing automation
Paytronix launches Journey Builder, an AI tool that automates personalised marketing campaigns for restaurants and convenience stores in real time.
Adobe unveils GenStudio upgrades to boost AI-driven content creation
Last week
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marketing automation
Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.
MarTech spending risks USD $215 billion loss without clearer ROI
Last month
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marketing automation
Fortune 500 CMOs struggle to quantify MarTech ROI, risking a USD $215 billion loss by 2027 amid rising tech complexity and AI promises.
Auxia unveils AI-native marketing platform with unified workspace
Last month
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marketing automation
Auxia launches a redesigned AI marketing platform with a unified workspace, integrating content, decisioning, and insights for streamlined campaigns.
Twilio unveils new data features to boost enterprise engagement
Last month
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marketing automation
Twilio launches new data features like Granular Observability and expanded APIs to help enterprises boost trusted customer engagement globally.
Epiminds raises USD $6.6m to launch multi-agent AI for agencies
Last month
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marketing automation
Stockholm startup Epiminds raises USD $6.6m to launch AI platform with multi-agent system aimed at transforming marketing agency workflows.
Adobe launches AI agents to streamline B2B marketing journeys
Last month
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marketing automation
Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.
SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer
Last month
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marketing automation
SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer to lead global AI-driven product strategy and enhance sales automation tools worldwide.
LiveRamp unveils AI agents & expanded integrations for marketers
Last month
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marketing automation
LiveRamp launches AI tools enabling marketers to use autonomous agents with secure data access, plus new integrations including Netflix for smarter campaigns.
Teradata launches AI-driven customer intelligence package to boost CX
Last month
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marketing automation
Teradata launches Autonomous Customer Intelligence, an AI-driven package to transform customer data into real-time actions, boosting CX at enterprise scale.
Teradata launches AI-driven customer intelligence for real-time CX
Last month
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marketing automation
Teradata launches Autonomous Customer Intelligence, an AI-driven software turning raw data into real-time customer actions to enhance experience and loyalty.
Oracle launches AI agents for sales, marketing & service tasks
Last month
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marketing automation
Oracle launches AI agents in Fusion Cloud Applications to enhance marketing, sales, and service, boosting efficiency and customer experience at no extra cost.
Forrester predicts agency mergers, job cuts & creator growth
Last month
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marketing automation
Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.
Stampede & Square launch PayOS to boost hospitality personalisation
Last month
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marketing automation
Stampede has partnered with Square to launch PayOS, a unified hospitality platform integrating sales, payments, and guest data to boost customer engagement and revenue.
Opal drives record AI adoption in marketing, boosts workflow scale
Wed, 1st Oct 2025
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marketing automation
Optimizely’s AI platform Opal hits record use, enabling 10,000 daily marketing actions across 50+ countries, boosting campaign speed and personalisation globally.
TeamSystem acquires Sellsy to strengthen SME software in Europe
Tue, 30th Sep 2025
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marketing automation
TeamSystem has acquired French SME software provider Sellsy, enhancing its presence in France and Spain with AI-powered CRM and financial management tools.
monday.com launches AI agents & upgrades to power workplace automation
Thu, 25th Sep 2025
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marketing automation
monday.com launches AI agents and upgrades to boost automation, enhancing sales, marketing, and enterprise controls for over 250,000 users worldwide.
Taboola’s Realise adds AI upgrades, boosts results for advertisers
Thu, 25th Sep 2025
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marketing automation
Taboola's Realise platform adds Generative AI upgrades, helping advertisers boost campaign performance beyond search and social channels by up to 34%.
CASPR launches to help Australian firms adopt AI & innovate
Wed, 24th Sep 2025
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marketing automation
CASPR, a new agency in Sydney, helps Australian businesses adopt AI and data-driven solutions to boost growth and overcome innovation barriers.