Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Conductor launches AgentStack for AI search visibility
Today
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data analytics
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digital transformation
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cx
Conductor unveils AgentStack to help enterprises track, shape and optimise brand visibility across AI search services and chatbots.
Adobe adds brand intelligence to GenStudio marketing tools
Today
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ecm
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cx
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supply chain
Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.
Adobe unveils CX Enterprise Coworker for AI workflows
Today
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cx
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risk & compliance
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cdp
Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.
Adobe expands AI partner network for customer experience
Today
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uc
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hybrid cloud
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data analytics
Adobe widens AI alliances with Amazon, Google, Microsoft, OpenAI and agencies to embed agent workflows across customer experience tools.
Adobe launches CX Enterprise to unify AI customer workflows
Today
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digital transformation
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cx
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martech
Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.
Canva & Klaviyo launch one-click email template link
Yesterday
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crm
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cx
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martech
Canva and Klaviyo deepen their tie-up with a one-click route from design to campaign-ready email templates, cutting manual rebuilds for marketers.
HubSpot launches AI tools to tackle search decline
Last week
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crm
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cx
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martech
HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.
Constant Contact & Canva expand integration for small firms
Last week
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digital transformation
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martech
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rpa
Canva and Constant Contact add a one-click route from design to campaign, letting small firms and nonprofits publish across email and social media.
Pacvue launches AI agent for commerce ad media teams
Last week
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data analytics
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martech
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digital entertainment
Pacvue unveils AI agent to speed up commerce media workflows, with Amazon Ads support at launch and approval-based campaign changes in one system.
Nearly 18% of marketing emails miss inboxes, study finds
Last week
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cx
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martech
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partner programmes
APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.
Minor Hotels unveils global AI platform with Google
This month
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uc
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data protection
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data analytics
Minor Hotels teams up with Google, Salesforce, OneTrust and Deloitte on an AI-led data platform to sharpen guest service across 640 properties.
Shoppers turn against AI social content, survey finds
This month
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cx
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martech
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partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
Optimizely training sparks surge in marketing AI agents
This month
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devops
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digital transformation
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cx
Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.
Nearly 18% of business emails fail to reach inboxes
This month
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saas
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cx
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martech
Sinch Mailgun warns weak inbox placement and limited AI use are eroding email returns, with many firms unable to measure ROI confidently.
Why email automation fails without clean and verified data
This month
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crm
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martech
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personalisation
Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.
Paytronix loyalty report spotlights early retention gap
This month
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cx
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martech
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partner programmes
Paytronix report finds restaurant loyalty schemes must win repeat visits within 90 days, as active rates split sharply across nine concepts.
Optimizely named Gartner leader for ninth year running
This month
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martech
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rpa
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personalisation
Optimizely says its AI-driven content marketing platform has helped secure a ninth straight Gartner Leader spot as vendors race to automate workflows.
Stampede launches SNAPguard for hospitality guest Wi-Fi
This month
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saas
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crm
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firewalls
Edinburgh-based Stampede launches SNAPguard to help hotels, bars and restaurants fix guest Wi‑Fi, capture data and link access to marketing.
Easter marketing peaks in final week, Klaviyo finds
This month
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cx
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martech
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partner programmes
Klaviyo data show Easter campaigns start weeks ahead but still bunch in the last seven days, with SMS peaking hardest on Sunday.
Salesforce adds Slackbot features to boost CRM work
This month
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crm
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digital transformation
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martech
Salesforce expands Slackbot with meeting notes, voice input and CRM updates, pitching the tool as a conversational hub for workplace apps.