Marketing strategy stories

Analysis of 2023 Black Friday retail patterns suggests future strategies, with UK buyers showing higher spend inclination.

Blackpearl Group announces Tori Colebourne, ex-Head of Growth at Spark Business Group, as their new Chief Marketing Officer.

As an omnichannel loyalty, promotions, and subscription tool, me&u Engage influences customer behaviour along their purchasing journey.

AI has transformed the way businesses create processes and how they communicate with their consumers, specifically in the marketing industry.

Change Financial appoints Kathryn Grant as VP of Marketing to drive growth strategy domestically and internationally.

Marketing for early-stage startups with tight budgets is undoubtedly challenging, but, approached strategically, it's far from insurmountable.

Brands need to understand their customers' wants, motivations, and pain points to create a successful customer journey. Personalisation is key.

Shorty's Liquor, Australia's top drinks retailer, upgraded its marketing with Dotdigital to boost customer engagement and measure deliverability.

In the digital age, innovative technology must be leveraged to power an efficient and effective relationship marketing strategy.

Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.

HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.

Acronis appoints tech veteran Steven McChesney as CMO to enhance cyber protection marketing strategy.

Okta bolsters Partner Connect with new resources and training to enhance global partner success.

Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.

Including a new UI, improved sales and marketing tools, and an API for integrating a partner’s own storefront, CRM and billing.

A group of specialist technology marketers and strategists have created the Technology Marketers Group to improve the success of NZ tech companies.

While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.

IBM says the marketing tools will help the Bank provide premium digital and connected banking experiences for more than 1.6 million customers.

Changes in the media industry are forcing organisations like Fairfax Media to rethink their business strategy and monetisation methods.

The latest State of Inbound report found 77% of C-level respondents say their business’ marketing strategy is effective, compared to 51% of employees.

Harnessing the power of analytics to humanise the customer journey in the age of digital transformation.

Photogear has established a loyal and engaged customer base using Facebook as its main marketing platform.

Netcore Smartech helps marketers map customer journeys, allowing brands to create personalised customer experiences in real-time.

Data is worthless unless it has meaning. Today’s marketer has access to more data than ever.