ChannelLife UK - Industry insider news for technology resellers

Marketing strategy stories

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Reviewing Black Friday trends offers insights for future retail strategies
3 days ago
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bi
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marketing strategy
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data
Analysis of 2023 Black Friday retail patterns suggests future strategies, with UK buyers showing higher spend inclination.
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Blackpearl Group welcomes Tori Colebourne as new Chief Marketing Officer
Last week
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ai
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qrious
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nzx
Blackpearl Group announces Tori Colebourne, ex-Head of Growth at Spark Business Group, as their new Chief Marketing Officer.
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Me&u launches marketing platform in partnership with Eagle Eye
Last month
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omnichannel
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marketing strategy
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on-premise
As an omnichannel loyalty, promotions, and subscription tool, me&u Engage influences customer behaviour along their purchasing journey.
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Offsetting the demand for AI skills in marketing with codeless AI
Fri, 27th Oct 2023
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ml
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martech
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low-code
AI has transformed the way businesses create processes and how they communicate with their consumers, specifically in the marketing industry.
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Change Financial appoints Kathryn Grant as VP of Marketing for Global Growth
Tue, 10th Oct 2023
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project management
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marketing strategy
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financial services
Change Financial appoints Kathryn Grant as VP of Marketing to drive growth strategy domestically and internationally.
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Startup marketing on a budget: Strategic blueprint for success
Thu, 5th Oct 2023
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martech
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dropbox
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youtube
Marketing for early-stage startups with tight budgets is undoubtedly challenging, but, approached strategically, it's far from insurmountable.
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The power behind personalised customer journeys
Mon, 4th Sep 2023
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cx
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customer journey
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marketing strategy
Brands need to understand their customers' wants, motivations, and pain points to create a successful customer journey. Personalisation is key.
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What this drinks retailer did to boost customer conversion to almost 100%
Mon, 14th Aug 2023
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marketing strategy
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customer engagement
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digital marketing
Shorty's Liquor, Australia's top drinks retailer, upgraded its marketing with Dotdigital to boost customer engagement and measure deliverability.
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Martech experts reveal the “buzz” on personalisation
Thu, 30th Jun 2022
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big data
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bi
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data analytics
In the digital age, innovative technology must be leveraged to power an efficient and effective relationship marketing strategy.
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How the editorial team works at TechDay: Our tips for you
Sun, 1st May 2022
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digital marketing
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techday
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marketing strategy
Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.
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HCL Technologies bolsters precision marketing offering
Mon, 22nd Jun 2020
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digital marketing
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marketing strategy
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software and services
HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.
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Acronis taps Steven McChesney as new CMO
Tue, 16th Jun 2020
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martech
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digital marketing
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marketing strategy
Acronis appoints tech veteran Steven McChesney as CMO to enhance cyber protection marketing strategy.
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Okta updates partner programme for 2020
Thu, 2nd Apr 2020
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it training
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partner programmes
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okta
Okta bolsters Partner Connect with new resources and training to enhance global partner success.
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The four key trends shaping modern consumer behaviour
Fri, 5th Jul 2019
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social media
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branding
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online marketing
Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.
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Ingram Micro gives Cloud Marketplace an overhaul
Mon, 18th Mar 2019
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cloud marketplace
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marketing strategy
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ingram micro
Including a new UI, improved sales and marketing tools, and an API for integrating a partner’s own storefront, CRM and billing.
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Kiwi tech marketers strengthen position by banding together
Mon, 30th Apr 2018
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digital marketing
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qrious
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marketing strategy
A group of specialist technology marketers and strategists have created the Technology Marketers Group to improve the success of NZ tech companies.
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Asia Pacific marketers now global leaders in AI adoption – report
Tue, 27th Feb 2018
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crm
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cx
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martech
While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.
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Bendigo Bank employs IBM marketing automation tools
Thu, 27th Jul 2017
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contact centre
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it automation
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ibm
IBM says the marketing tools will help the Bank provide premium digital and connected banking experiences for more than 1.6 million customers.
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Cadence is key to being heard - Fairfax Media CMO
Tue, 30th May 2017
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martech
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marketing strategy
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adobe campaign
Changes in the media industry are forcing organisations like Fairfax Media to rethink their business strategy and monetisation methods.
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Large disconnect between marketing strategy vision and execution - HubSpot
Thu, 18th May 2017
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seo
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marketing strategy
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inbound marketing
The latest State of Inbound report found 77% of C-level respondents say their business’ marketing strategy is effective, compared to 51% of employees.
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Inbound marketing 101 – HubSpot COO on engaging the modern human in your business
Mon, 8th May 2017
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cdp
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martech
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marketing strategy
Harnessing the power of analytics to humanise the customer journey in the age of digital transformation.
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Young photography gear retailer uses social media to engage customers
Fri, 28th Apr 2017
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creative technologies
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digital marketing
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social media
Photogear has established a loyal and engaged customer base using Facebook as its main marketing platform.
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Mumbai-based Netcore launches CX-based marketing solution
Mon, 24th Apr 2017
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crm
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cx
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martech
Netcore Smartech helps marketers map customer journeys, allowing brands to create personalised customer experiences in real-time.
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Getting insight from your marketing analysis
Tue, 28th Feb 2017
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bi
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big data
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data analytics
Data is worthless unless it has meaning. Today’s marketer has access to more data than ever.