Marketing stories
Women founders risk empires built on rented platforms; owning domains turns digital identity into an asset they control and can scale.
This International Women's Day, #GivetoGain urges tech leaders to swap hoarding knowledge for sharing it, unlocking real power and progress.
Wickes has launched Wickes Connected Retail Media with Epsilon, blending store and digital data to target home improvement shoppers.
On International Women's Day, a data leader urges young women to train for unseen careers, valuing curiosity and pivots over rigid plans.
Marketing's future belongs to teams that master open, unified data infrastructure instead of guessing through disconnected systems.
Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.
Female leaders at SAS Australia and New Zealand are mentoring, advocating and innovating to build pathways for the next generation in tech.
The net-zero transition risks stalling unless more women shape the tech driving AI, cybersecurity and digital energy systems.
Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.
In tech and marketing, women are excluded not just by bias in code or funding, but by domestic load and male-coded networking rituals.
As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.
AI is reshaping search, but SEO leadership remains stubbornly male, risking narrower strategy, pay gaps and biased AI-driven search.
Connected packaging sheds its fad status as record executive backing, rising budgets and compliance pressures push it firmly into the boardroom.
Chaotic UK and US marketing teams face burnout, longer sales cycles and missed deals as AI-era complexity fragments strategy and execution.
A veteran marketer reflects on 35 years in tech, tracing the journey from hand-coded web pages to data-fuelled, curiosity-driven SaaS leadership.
Digital campaign strategy is reshaping marketing, where AI, workflows and diverse leadership align data, design and production at scale.
myPlates appoints Shikha Thakur Head of Marketing Performance to drive data-led digital growth and transform into a consumer-focused brand.
AI-powered 'Cat Decoder' fuels 73% DINE sales jump on Amazon, drawing new shoppers and boosting offline cat food sales across Australia.
Marketers pour money into AI, yet most still blast generic spam as fragmented data blocks the real conversations customers now expect.
Singapore employers tighten permanent headcount, channelling spend into scarce AI, cyber and data skills while ramping up contract hiring.