Marketing stories - Page 16

Fortune 500 CMOs struggle to quantify MarTech ROI, risking a USD $215 billion loss by 2027 amid rising tech complexity and AI promises.

Glass Atlas launches as a new digital agency uniting four brands with 180 experts to offer integrated marketing and commerce technology services.

Brandi AI launches a global programme helping agencies boost client brand visibility in AI-generated content through advanced analytics and GEO services.

A study reveals popular AI tools yield similarly creative advertising outcomes, highlighting the essential role of human input in marketing innovation.

Gaming firms spend 50-75% of revenue on marketing, far above average, as user acquisition drives growth but demands costly, flexible financing methods.

Glass Atlas has launched in the UK and Ireland, merging four agencies into one 180-strong team to offer integrated digital marketing and commerce services.

Sales and Marketing jobs top UK demand with 56 adverts per 1,000, overtaking IT roles that have seen a 41% drop in postings over three years.

AI apps hit 1.5bn downloads, short-form dramas surge, and third-party Android stores open new growth paths in mobile through 2025, says Mintegral.

Norton reports UK millennials and Gen Z face rising holiday scam risks as 66% take risky steps, driven by growing use of social media and AI in shopping.

Coveo has enhanced AI support on Agentforce with custom context passthrough tools, boosting response accuracy and accelerating issue resolution for enterprises.

Cloudinary surpasses three million developer users, launching a Creators Community to boost learning and collaboration in visual digital content worldwide.

Adobe launches LLM Optimizer to help businesses boost brand visibility and track AI-driven traffic across chat services and browsers.

TrunkBBI appoints Matt Holmes as Performance and Innovation Strategy Director to enhance AI-driven client services and agency growth.

Stockholm startup Epiminds raises USD $6.6m to launch AI platform with multi-agent system aimed at transforming marketing agency workflows.

Adobe updates Real-Time CDP with new features for real-time campaign insights, Amazon integration, and easier collaboration, boosting privacy and ROAS.

Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.

Brands are reallocating 50% of their ad budgets to influencer marketing in 2025, shifting focus from traditional ads to creator partnerships for better engagement.

Sales and marketing roles lead UK job demand with 78,214 adverts in May 2025, despite a 7.5% drop in relative demand since 2022, ONS data shows.

RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.

Circana's Future of Media report urges brands to adopt multi-platform strategies combining digital and traditional channels to boost engagement and ROI.