Marketing stories - Page 20

In Marketing We Trust secures seven major clients including Grab and OCBC, expands APAC team with senior hires to boost media, SEO, and data services.

Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.

Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.

IDHL appoints Jonathan Healey as Group Technology Director to lead AI and technology strategy, boosting innovation across its UK and US operations.

Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.

Red Hat launches updates to its global partner programme, enhancing autonomy, growth paths, and customer support with new tools and incentives.

UK marketers lead in AI investment and ROI, but only 36% have formal policies despite London overtaking New York as a top AI hub.

Despite rising AI investments by UK retailers, 57% of consumers distrust brands' use of AI and 76% doubt data privacy protections, reveals new research.

UK retail websites have seen a 1200% rise in traffic from generative AI assistants, as shoppers increasingly trust GenAI for product research and buying decisions.

UK homeware brands like Dunelm and Ikea adapt as demand for outdoor living soars, with Dusk seeing a 42% rise amid sunny weather and changing consumer trends.

Data shows Amazon dominated Prime Day deals in 2024 and 2025, with shoppers rarely searching rival retailers, despite their parallel sales events.

Dataswyft appoints four senior leaders to enhance strategy, policy, government relations and communications, supporting its Smart Data Transformation Programme.

VIOOH partners with Outernet London to offer real-time programmatic access to premium digital out of home screens in central London's entertainment district.

Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.

SALESmanago launches AI-powered tools to speed up multichannel marketing, enabling faster campaign creation without developer help across email, SMS, and more.

PMC appoints Sharon Baylay-Bell as Chair, backed by BGF investment, to drive global growth in technology services for retail and direct-to-consumer brands.

The global data mining tools market is set to soar to USD $3.65 billion by 2034, driven by AI integration and growing demand in eCommerce and government sectors.

User-generated content and interactive ads have boosted mobile app install conversion rates by over 150%, reveals Liftoff's latest Mobile Ad Creative Index.

Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.

Labelium acquires generative SEO firm reegen.ai and appoints its founder Ben Gibson as UK CEO to boost AI-driven marketing growth.