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How AI impacts your organisational intelligence
Artificial Intelligence

How AI impacts your organisational intelligence

AI reshapes organisational intelligence by favouring measurable insights, risking the loss of nuanced human judgement vital for competitive advantage.

By Hsin-Hsuan Meg Lee • 4 min read • Mon, 24th Nov 2025
European eCommerce marketers struggle with Black Friday personalisation
Customer Experience

European eCommerce marketers struggle with Black Friday personalisation

Nearly all European eCommerce marketers view personalisation as vital, yet 27% find it hard to tailor Black Friday offers amid heavy workloads.

By Melvin Hipolito • 2 min read • Fri, 21st Nov 2025
Cloudflare outage puts GBP £15 million UK ad spend at risk
Customer Experience

Cloudflare outage puts GBP £15 million UK ad spend at risk

A Cloudflare outage jeopardised GBP £15 million of UK ad spend as marketing campaigns ran unaware websites and checkouts were down for hours.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Manchester summit explores AI, data & creativity in marketing
DevOps

Manchester summit explores AI, data & creativity in marketing

Over 100 marketing leaders convened in Manchester to explore AI, data, and creativity shaping the future of marketing technology in 2026.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
P. Louise hits GBP £2 million in TikTok sales in just 14 hours
Marketing Technologies

P. Louise hits GBP £2 million in TikTok sales in just 14 hours

Manchester beauty brand P. Louise raked in GBP £2 million in sales on TikTok Shop within 14 hours, aided by eCommerce consultancy PushON.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Marketers struggle to personalise Black Friday offers despite need
Customer Experience

Marketers struggle to personalise Black Friday offers despite need

Nearly all marketers see personalisation as vital for Black Friday, yet 27% struggle to tailor offers, risking customer loyalty and sales opportunities.

By Melvin Hipolito • 2 min read • Fri, 21st Nov 2025

Global Stories

Marketing stories

Small businesses are unsubscribing from their MarTech stack - And I don't blame them
Marketing Technologies

Small businesses are unsubscribing from their MarTech stack - And I don't blame them

Small businesses are cutting back on costly martech subscriptions, favouring simpler, local Australian software that better fits their needs and budgets.

By Mellissah Smith • 4 min read • Sat, 22nd Nov 2025
Search and you shall find: How to optimise your content for AI
Marketing Technologies

Search and you shall find: How to optimise your content for AI

AI is transforming search, urging companies to optimise content for AI alongside SEO to capture growing referral traffic from generative AI tools like ChatGPT.

By Russ Jeffery • 4 min read • Sat, 22nd Nov 2025
Consilium unveils UniCampaign 15 with AI for smarter outreach
Customer Relationship Management

Consilium unveils UniCampaign 15 with AI for smarter outreach

Consilium Software launches UniCampaign Version 15, featuring AI-powered automation and enhanced compliance for smarter, multi-channel enterprise outreach.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
AppsFlyer unveils AI-powered marketing suites for data & security
Data Analytics

AppsFlyer unveils AI-powered marketing suites for data & security

AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Beyond the booking: How travel brands will win customers in 2026
Customer Experience

Beyond the booking: How travel brands will win customers in 2026

APAC's travel sector moves beyond recovery, focusing on trust and loyalty as key to winning customers in 2026 amid rising acquisition costs.

By Adam Furness • 4 min read • Fri, 21st Nov 2025
Denodo boosts AI-driven marketing with unified data platform
Customer Relationship Management

Denodo boosts AI-driven marketing with unified data platform

Denodo, dubbed 'One to Watch', enhances AI-driven marketing with a unified data platform integrated in Snowflake's AI Data Cloud for real-time insights.

By Melvin Hipolito • 3 min read • Fri, 21st Nov 2025
Small firms turn to autonomous platforms for marketing gains
Marketing Technologies

Small firms turn to autonomous platforms for marketing gains

Small firms are adopting autonomous all-in-one marketing platforms to cut costs and boost efficiency amid rising staff expenses and tech complexities.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025

Stories from Other Regions

Marketing stories

Why supplier content has become retail's biggest hidden cost in the AI era
Customer Experience

Why supplier content has become retail's biggest hidden cost in the AI era

Supplier product content is now retail's largest hidden cost, with poor quality and duplication hurting AI-driven search and boosting operational expenses.

By JP Tucker • 5 min read • Fri, 21st Nov 2025
The digital grinch: half of Aussies say online ads are ruining their Christmas magic
Customer Experience

The digital grinch: half of Aussies say online ads are ruining their Christmas magic

Over half of Australians say online ads on shared devices have spoiled holiday surprises, dimming the Christmas magic for many this season.

By Tarlyn McStay • 3 min read • Fri, 21st Nov 2025
Why Physical Branding Must Match Your Digital Ambition
Customer Experience

Why Physical Branding Must Match Your Digital Ambition

As small businesses surge in Australia, aligning physical branding with digital presence is now essential for customer trust, loyalty and growth.

By Linda McDonald • 4 min read • Fri, 21st Nov 2025
LG rolls out major Black Friday discounts across Australia
Marketing

LG rolls out major Black Friday discounts across Australia

LG Electronics Australia offers major Black Friday discounts on home entertainment, appliances and IT products until early December or while stocks last.

By Sean Mitchell • 2 min read • Fri, 21st Nov 2025