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AppDirect buys PartnerStack to expand B2B sales platform
Software-as-a-Service

AppDirect buys PartnerStack to expand B2B sales platform

AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.

By Mark Tarre • 4 min read • Last month
ACAM launches search course as zero-click AI rises
Marketing Technologies

ACAM launches search course as zero-click AI rises

Australian Centre for AI in Marketing unveils four-week search strategy course as AI summaries drive fewer clicks and reshape brand visibility.

By Shannon Williams • 4 min read • Last month
Nearly 18% of marketing emails miss inboxes, study finds
Customer Experience

Nearly 18% of marketing emails miss inboxes, study finds

APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Blackpepper deploys Fastly WAF to protect eCommerce
Firewalls

Blackpepper deploys Fastly WAF to protect eCommerce

Blackpepper turns to Fastly's Next-Gen WAF as online retail traffic surges and attack threats rise across its AWS-driven eCommerce sites.

By Mark Tarre • 4 min read • Last month
World Cup ad spend at risk from campaign data flaws
Gaming

World Cup ad spend at risk from campaign data flaws

World Cup ad data flaws could put USD $3.9 billion in spending at risk, as Grasp warns inconsistent campaign naming may distort reporting.

By Sofiah Nichole Salivio • 3 min read • Last month
Shoppers turn against AI social content, survey finds
Customer Experience

Shoppers turn against AI social content, survey finds

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

By Catherine Knowles • 4 min read • Last month
Oracle launches agentic apps across Fusion Cloud suite
Customer Relationship Management

Oracle launches agentic apps across Fusion Cloud suite

Oracle unveils 25 AI-powered apps across finance, HR and customer service, as it pushes agentic software deeper into core business workflows.

By Mark Tarre • 5 min read • Last month

Stories from Other Regions

Marketing stories

Why some brands seem “everywhere” online (and others don't exist)
Customer Experience

Why some brands seem “everywhere” online (and others don't exist)

Brands that dominate search and social share a deliberate strategy, while quieter rivals often lack the consistency, authority and distribution to be seen.

By Lovan • 6 min read • Last month
SiteMinder expands hotel platform for AI booking channels
Digital Transformation

SiteMinder expands hotel platform for AI booking channels

SiteMinder widens hotel distribution to AI booking tools as Demand Plus and Channels Plus link live rates to ChatGPT, Claude and partners.

By Joseph Gabriel Lagonsin • 5 min read • Last month
Adactin launches graduate programme to bridge IT skills gap
EduTech

Adactin launches graduate programme to bridge IT skills gap

Adactin rolls out graduate scheme as tech employers warn only 1% of surveyed employers say new IT graduates are job-ready.

By Joseph Gabriel Lagonsin • 3 min read • Last month
AI is reshaping search infrastructure - SEO is being rewritten
Marketing Technologies

AI is reshaping search infrastructure - SEO is being rewritten

AI is transforming search from keyword matching to meaning-based systems, forcing businesses to rethink SEO, content structure and technical foundations.

By Chirag Solanki • 7 min read • Last month
AI, search and strategy: SEO still holds
Marketing Technologies

AI, search and strategy: SEO still holds

SEO remains vital as AI reshapes search, with intent-led content, technical strength and clear strategy now key to online visibility.

By Kia Ora Digital • 6 min read • Last month
Brand vs demand in B2B tech - Why you need both to grow
Digital Transformation

Brand vs demand in B2B tech - Why you need both to grow

B2B technology firms in Southeast Asia are being urged to pair brand building with demand generation as reliance on paid channels drives costs up.

By Patrick Keenan • 3 min read • Last month
AI mentions rise in Australian job ads, Indeed says
Digital Transformation

AI mentions rise in Australian job ads, Indeed says

AI mentions surge in Australian job ads as employers broaden use, but public sector hiring still lags private firms by months.

By Shannon Williams • 5 min read • Last month
What sustainable SEO success really involves
Data Analytics

What sustainable SEO success really involves

How Melbourne businesses can build lasting search visibility through consistency, technical stability and trusted expertise.

By Alex Whitaker • 4 min read • Last month
EX.IO & Payment Asia explore Hong Kong stablecoins
Crypto

EX.IO & Payment Asia explore Hong Kong stablecoins

EX.IO and Payment Asia launch stablecoin push in Hong Kong, targeting merchant payments, custody and trading as the city's regime opens up.

By Karen Joy Bacudo • 4 min read • Last month
123RF launches Sphere AI platform for Malaysian marketers
Digital Transformation

123RF launches Sphere AI platform for Malaysian marketers

123RF debuts Sphere AI platform to streamline marketing workflows for Malaysian businesses, taking aim at tool overload and fragmented creative processes.

By Mark Tarre • 3 min read • Last month