Marketing Stories - Page 7

UK Stories

Marketing stories

Unified Communications

Sprinklr adds AI copilots & controls in Spring '26 update

Sprinklr rolls out Spring '26 update with AI copilots, testing controls and customer feedback tools for enterprises.

By Sean Mitchell • 4 min read • Last month

Global Stories

Marketing stories

Digital Transformation

Thryv urges small businesses to boost AI search visibility

Thryv says Australian and New Zealand small businesses need tidy websites, consistent listings and fresh reviews to win AI-driven recommendations.

By Shannon Williams • 5 min read • Last month

DevOps

Optimizely training sparks surge in marketing AI agents

Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.

By Sean Mitchell • 4 min read • Last month

Software-as-a-Service

Nearly 18% of business emails fail to reach inboxes

Sinch Mailgun warns weak inbox placement and limited AI use are eroding email returns, with many firms unable to measure ROI confidently.

By Shannon Williams • 4 min read • Last month

Unified Communications

Twilio survey finds conversational AI adoption gap widens

Twilio survey shows conversational AI is moving from pilots to live use, with current adopters reporting stronger governance confidence and clearer business gains.

By Shannon Williams • 3 min read • Last month

Digital Transformation

Superdry appoints Verde Digital to boost organic search

Superdry & Co turns to Verde Digital for SEO and AI search support as the rebranded retailer targets broader fashion discovery worldwide.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Customer Experience

Megantic warns retailers on AI search risk in APAC

Megantic and Shopify APAC warn Australian retailers to overhaul product data and site structure as AI shopping tools reshape discovery.

By Sofiah Nichole Salivio • 4 min read • Last month

Digital Transformation

The rush to GEO is understandable. But here's what gets missed in the scramble

GEO spending is surging, but marketers risk wasting money if they do not first fix inconsistent brand messaging and content foundations.

By Becky Rawlings • 5 min read • Last month

Customer Relationship Management

Why email automation fails without clean and verified data

Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.

By Edmund Ng • 6 min read • Last month

DevOps

Outsized launches portal to speed consultant hiring

Outsized rolls out enhanced Client Portal to streamline independent consultant hiring and project oversight for financial services and consulting clients.

By Sean Mitchell • 3 min read • Last month

DevOps

CompTIA launches AI Agent Essentials course for workers

CompTIA unveils AI Agent Essentials to help non-technical staff understand autonomous workplace tools and the risks of agentic systems.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Marketing Technologies

Optimizely named Gartner leader for ninth year running

Optimizely says its AI-driven content marketing platform has helped secure a ninth straight Gartner Leader spot as vendors race to automate workflows.

By Sofiah Nichole Salivio • 4 min read • Last month

Customer Experience

Brands are losing the Buy Box and up to 80% of marketplace sales with it

Brands urged to treat marketplace Buy Box loss as a distribution issue, after grey market sellers were found to be siphoning sales and trust.

By Paolo Emilio Ascoli • 4 min read • Last month

Digital Transformation

AI expert reveals the 'New Currency' in AI discovery for eCommerce brands

AI discovery is levelling eCommerce, with mid-sized Shopify brands gaining an edge over bigger rivals by making products clearer to generative engines.

By Sangeeta Mudnal • 4 min read • Last month

Generative AI

Microsoft launches three new MAI AI models for Foundry

Microsoft expands its in-house AI push with three Foundry models for speech, voice and images, as WPP signs on to test the new tools.

By Sean Mitchell • 3 min read • Last month

Stories from Other Regions

Marketing stories

Smart Cities

JCDecaux signs 10-year ad deal at Western Sydney Airport

JCDecaux secures 10-year digital advertising partnership with Western Sydney International Airport ahead of October opening, adding 27 assets to new precinct.

By Sean Mitchell • 4 min read • Last month

Clean technologies

Why outdoor furniture protection is becoming a smart investment

Outdoor living boom drives homeowners to shield pricey tables and seating from sun, rain and dust, curbing repairs and replacements.

By Caleb Wynne • 5 min read • Last month

DevOps

Australian retailers use AI to boost profits, report finds

Australian online retailers are splitting into AI winners and laggards, as Ecommerce Equation says focused uses are lifting conversion, forecasting and margins.

By Joseph Gabriel Lagonsin • 4 min read • Last month