NBA stories

The NBA teams up with Amazon Web Services to launch an AI-powered platform that transforms basketball insights for coaches, players and fans worldwide.

Palo Alto Networks unveils a security suite with quantum-ready encryption and AI tools to protect enterprises’ multicloud environments from evolving cyber threats.

Amperity experts highlight the need for businesses to treat customer data as vital fuel for growth, not just as a technical asset to manage.

McLaren Racing partners with Freshworks to adopt AI-powered IT solutions, enhancing global IT efficiency for the 2025 Formula 1 season and beyond.

Hisense will stream all FIFA Club World Cup 2025 matches free on its and Toshiba smart TVs via DAZN, enhancing global sports viewing with interactive features.

Andy Frain Services disclosed a data breach affecting 100,964 individuals in October 2024, with ransomware group Black Basta claiming responsibility.

The Orlando Magic and SAS are revolutionising fandom by using data and AI to personalise experiences, boost ticket sales, and deepen fan engagement.

SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.

Proto unveils interactive AI holograms of Amitabh Bachchan and Sourav Ganguly in India, enhancing fan engagement and banking experiences.

Code & Theory has launched its Enterprise Experience Transformation practice to enhance business content supply chains through AI integration, led by Cory Haldeman.

Sydney's Engaging has landed a deal with a major NFL team in Florida to revamp its marketing using HubSpot's platform, enhancing fan connections.

NBA 2K25 enhances gameplay with new animations and shooting mechanics but lacks innovative career modes. Despite minor upgrades, it feels familiar. Verdict: 7.0/10.

WIRES, Australia's leading wildlife rescue group, has partnered with Engaging to upgrade its CRM system, aiming to enhance rescue efficiency and animal care.

TopSpin 2K25, 2K Sports' return to the popular tennis video game franchise, offers enticing gameplay and stellar player rosters, but disappoints with a lack of offline modes.

As excitement for the next iteration of 2K Games’ NBA basketball series builds, some new information on the upcoming game, NBA 2K23, has been released.

NBA 2K22 strives to be the best sports game, with impressive graphics and immersive gameplay, but the learning curve is steep. (161 characters).

2K Australia and New Zealand has teamed up with The Brickman to create a one-of-a-kind statue of NBA superstar, Zion Williamson.

NBA 2K21 brings basketball back to life with packed courts and cheering crowds, offering a glimpse of normality amidst the pandemic.

2K continue to push the envelope to give us yet another slick, gorgeous-looking entry to their long-running basketball franchise.

The NBA and Australian firm Unbnd have unveiled a partnership to bring immersive, mixed reality NBA content to fans in Australia and Singapore.