ROI stories - Page 3

LinkedIn has upgraded its Campaign Manager with new features like Media Planner and Ads Duplication, aimed at enhancing marketing efficiency and insights.

The rapid rise of artificial intelligence is straining data infrastructures in the banking sector, revealing critical challenges in security and data quality.

The UK Government's plan to cut civil service jobs and utilise AI aims to save over GBP £2 billion a year, sparking industry discussions on efficiency.

Lenovo has launched the Hybrid AI Advantage with NVIDIA, aiming to enhance enterprise productivity and streamline AI integration across various business operations.

Lenovo's latest CIO Playbook highlights a shift in AI adoption towards practical investments, with spending in Asia Pacific expected to soar by 3.6 times.

Seattle-based AI startup Gradial has raised USD $13 million in Series A funding, aiming to enhance its marketing automation platform amid rapid revenue growth.

NICE has been recognised as a Leader in the IDC MarketScape for Worldwide Conversational Intelligence and Analytics 2024, showcasing significant market innovation.

Cynet has appointed Meghan AuBuchon as Chief Marketing Officer to enhance its global marketing strategy and boost growth amid a leadership overhaul.

Dynatrace has been named a Leader and Outperformer in the 2025 GigaOm Radar Report for Cloud Observability, showcasing its AI-powered platform's prowess.

New research from Tech.co reveals that 58% of businesses are adopting AI technologies, driven largely by competitive pressure and stakeholder demands.

UK tech leaders have welcomed the Prime Minister's pledge to reshape the state, underscoring AI's vital role in boosting public service efficiency.

Report reveals a widening revenue gap in B2B content marketing, highlighting challenges for CMOs in linking increased budgets to tangible revenue outcomes.

Salesforce has rolled out Agentforce 2dx, a cutting-edge digital labour platform that integrates AI agents into business workflows for enhanced efficiency.

AdZ Basket has launched its innovative AI-powered advertising platform, AdZ Basket OOH, in Singapore, merging Out-of-Home and digital ads for enhanced campaign effectiveness.

SevenRooms has launched Text Marketing, a service designed to boost engagement for Australian eateries through SMS and WhatsApp, harnessing a 94% open rate.

Gallagher Security is gearing up for ISC West 2025, aiming to foster industry dialogue on tailored security solutions during the event from 31 March to 4 April.

A report by Hobson & Company reveals that organisations using KnowBe4's HRM platform can achieve a ROI of 200% to 400% within just 3.5 months.

UK B2B marketers face mounting pressure to justify campaign effectiveness, with over half reporting monthly scrutiny from C-suite executives, LinkedIn research reveals.

A report by HackerOne reveals security leaders' doubts over traditional ROI metrics, introducing Return on Mitigation to better assess cybersecurity investments.

A report reveals that 77% of marketers expect significant rises in content demands by 2025, amid budget pressures and evolving consumer preferences.