Liverpool deepens SAS partnership to use AI and analytics for personalised supporter marketing across web, mobile and social channels.
UK marketers make influencer marketing core to PR and paid campaigns as brands chase sales, traffic and trust over likes and reach.
UK finance staff embrace generative AI for daily tasks as oversight gaps in monitoring and compliance raise fresh regulatory concerns.
WNTD unveils iOS fashion and beauty app mixing AI styling, virtual try-ons and social feedback after securing GBP £3 million in investment.
UK advertisers face rising launch delays as tighter rules, expired rights and AI workflows turn campaign compliance into an operational risk.
Global Social Media stories
HCLTech to overhaul DP World Tour's web and app experience in multi-year deal that also makes it an Official Marketing Partner across Europe.
New Zealand advertising watchdog seeks public input on tighter rules for ad labels, data use, pricing claims and endorsements.
Bitdefender urges journalists to harden phones, accounts and source contacts against phishing, spyware, impersonation and AI-linked leaks.
team.blue widens AI push with new tools for booking, compliance, website creation and data analysis across four brands.
DoubleVerify becomes first measurement vendor to win Media Rating Council accreditation for TikTok video viewability reporting in Australia-focused ad markets.
Taboola opens Realise+ to advertisers with agentic AI that automates budget, creative and targeting decisions across the open web.
PayPal says Australian firms are rapidly turning social platforms into sales channels, with smaller businesses leading the shift and Gen Z driving demand.
Amazon's Australian ad business surges as Pattern says revenue jumped 62% to USD $392 million, outpacing Meta, TikTok and Google.
B2B tech firms in Southeast Asia are overplaying one-off hero assets, as leaders push content systems to boost reach, consistency and ROI.
Companies weighing internal teams against agencies can win with a hybrid model that blends business context, senior counsel and regional scale.
Astor secures USD $5 million in seed funding as the AI adviser broadens access to portfolio guidance for everyday investors.
How Southeast Asia's B2B tech firms can turn technical expertise into market influence through structured thought leadership.
UGREEN signs first global sports partnership with the New England Patriots, securing 2026 stadium rights and fan activations at Gillette Stadium.
Digital platforms can help aged care providers meet Australia's 2025 reforms by collecting feedback faster, tracking action and improving care.
Markable widens access as it opens Smart Deep Links, AutoDM and AI Product Collage to all creators in free push to boost affiliate sales.
