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Martech experts discuss future of customer data platforms, interoperability and AI
Data Analytics

Martech experts discuss future of customer data platforms, interoperability and AI

Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.

By Staff Writer • 7 min read • Thu, 18th Dec 2025
Accent Group chooses Amperity's CDP for omnichannel optimisation
Data Analytics

Accent Group chooses Amperity's CDP for omnichannel optimisation

Accent Group selects Amperity's CDP to optimise its omnichannel retail experience and turbocharge marketing efforts.

By Tom Raynel • 2 min read • Wed, 13th Dec 2023
Virgin Atlantic chooses Amperity for AI transformation
Data Analytics

Virgin Atlantic chooses Amperity for AI transformation

Virgin Atlantic has selected Amperity to deliver AI-powered unified customer profiles built on a first-party data foundation.

By Kaleah Salmon • 3 min read • Mon, 11th Sep 2023

Stories from Other Regions

Unified Customer Profiles stories

Trade Me sees 20% campaign performance improvement using new tools
Data Analytics

Trade Me sees 20% campaign performance improvement using new tools

New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.

By Contributor • 8 min read • Tue, 13th Feb 2024