Unified Customer Profiles stories
Amperity unveils AI agent to build live customer journeys
Last month
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unified customer profiles
Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.
Martech experts discuss future of customer data platforms, interoperability and AI
Thu, 18th Dec 2025
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unified customer profiles
Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.
Trade Me sees 20% campaign performance improvement using new tools
Tue, 13th Feb 2024
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unified customer profiles
New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.
Accent Group chooses Amperity's CDP for omnichannel optimisation
Wed, 13th Dec 2023
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unified customer profiles
Accent Group selects Amperity's CDP to optimise its omnichannel retail experience and turbocharge marketing efforts.
Virgin Atlantic chooses Amperity for AI transformation
Mon, 11th Sep 2023
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unified customer profiles
Virgin Atlantic has selected Amperity to deliver AI-powered unified customer profiles built on a first-party data foundation.