Written by Hank Barnes
Vendor comparison tables erode trust by presenting biased views favouring their own products. An open approach could foster credibility.
The biggest risk in technology ecosystems is losing your identity. Being clear on your value and role is essential for growth.
If you are an established provider, preferably a mega vendor, then your goal is not to differentiate (in most cases).
Tech providers are struggling to gain traction, despite offering valuable solutions. Could it be because they're making it harder for enterprises to buy?.
Last week, I had the privilege to be conference chair for the Gartner Tech Growth and Innovation conference, which was a great success.
