Written by Will Morey
Firms using embedded AI in meetings and messaging are already cutting admin, speeding decisions and improving customer response times.
MSPs risk losing deals and margin unless they bundle Teams-aligned calling, as customers demand simpler vendors and tighter integration.
Partners in the UK channel face rising pressure to prove value as customers switch providers and demand faster innovation, longer-term roadmaps.
Partners face mounting strain as PSTN migration collides with day-to-day demand, threatening customer service and new business growth.
Tech Trends 2026 highlights resilience as essential amid supply chain issues, AI risks, and rising customer demands for trusted, stable partners.
