Airtime Rewards, a principal marketing technology and customer loyalty platform announces Annika Fuchs's appointment as Head of International Expansion. Having already established a strong footprint in the UK through partnerships with O2 and EE, the move signposts the company's ambition to replicate its local success on an international level.

Fuchs' role will focus on developing strategic partnerships across Europe, leveraging her eight-year experience in partnerships, performance marketing, and loyalty programmes. Notably, she was responsible for successfully expanding the European portfolio for the Swedish newspaper and magazine publishing platform Readly before joining Airtime Rewards.

Josh Graham, Co-founder of Airtime Rewards, expressed his enthusiasm for the new appointment, praising Annika's potential impact on the company's growth. "Hiring Annika is a significant first step in our international growth journey," he said. "Annika will be working closely with the senior leadership team to execute our internationalisation strategy and to continuously improve our proposition for mobile network operators around the world."

"We wanted to find someone brilliant with a depth of industry experience in retail, performance marketing and growing relationships internationally. Annika's experience speaks volumes, and we look forward to her contributions," said Graham. 

Confirming her intention to widen Airtime Rewards' retailer portfolio, Annika Fuchs set out her vision for supporting both retailers and mobile network operators through the company's proprietary technology. "What convinced me to join the company is the fantastic proprietary tech and data capabilities that Airtime Rewards boasts," she commented.

"The team has built strong relationships and trust with the UK's major network providers, and I'm looking forward to building on those foundations to take the proposition into international markets. I am thrilled to be joining the company at this exciting time."

Via personalised retail offers, Airtime Rewards uses transactional, behavioural, and open banking data to incentivise members to spend. The platform also provides an opportunity for brands to acquire, retain, and reward shoppers seamlessly. Serving a community of over 3 million members and hosting more than 150 retailers, it is committed to helping retailers better understand and influence their customers.

Airtime Rewards' unique digital reward currency allows retailers to reward consumers by providing discounts on phone bills. Fuchs' arrival will add further momentum to the firm's overarching international growth strategy while enhancing its service offerings for mobile operators worldwide.