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Amazon launches innovative new AI assistant: Amazon Q
Thu, 30th Nov 2023

Amazon Web Services (AWS) has revealed the launch of an innovative generative artificial intelligence (AI) assistant named Amazon Q. The tool has been designed to reimagine the future of work by empowering employees to find answers to their questions, solve problems, generate content, and execute actions using the data and expertise within their organisation. Among its users are esteemed customers and partners such as Accenture, Amazon, BMW Group, Gilead, Mission Cloud, Orbit Irrigation, and Wunderkind.

Amazon Q uniquely targets workplace requirements, providing quick, relevant responses to pressing queries and generating content informed by the customer's data repositories, code, and enterprise systems. Dr. Swami Sivasubramanian, Vice President of Data and Artificial Intelligence, underscored Generative AI's "potential to spur a technological shift that will reshape how people do everything from searching for information and exploring new ideas to writing and building applications."

The new platform seeks to resolve the issue with many current AI chat applications, which while capturing public imagination, often lack specific knowledge about an organisation's business, data, customers, and operations. Amazon Q addresses this by allowing customers to link it to their business data, information, and systems, enabling it to synthesize everything and offer tailored assistance to help employees solve problems.

It was underlined that Amazon Q is designed to transform the way developers and IT professionals build, deploy, and operate applications and workloads on AWS. It uses a conversational interface across the AWS Management Console, documentation pages, the integrated development environment (IDE), and even over third-party chat apps like Slack. Developers will be able to use Amazon Q to explain specific programming logic and help debug, test, and optimise their code.

Amazon Q also has the ability to streamline day-to-day communications by generating blog posts, summarising documents, drafting emails, and creating meeting agendas. It also allows employees to complete tasks in popular systems like Jira and Salesforce.

Firms such as Accenture have praised the introduction of Amazon Q. Karthik Narain, Group Chief Executive at Accenture said, "Amazon Q will be transformational for Accenture as we continue to work closely alongside AWS to accelerate the adoption and deployment of generative AI technologies....". Similarly, BMW Group's Data Engineering and Analytics Consultant, Christoph Albrecht, lauded Amazon Q, stating that new capabilities within QuickSight help their analysts to build dashboards "in hours when it used to take days."

Although Amazon Q has been introduced in a preview version, Amazon Q in Connect is generally available and Amazon Q in AWS Supply Chain is soon to be launched.