Appsbroker rebrands as Qodea following successful merger

Europe's largest Premier Google Cloud partner, Appsbroker CTS, has officially rebranded as Qodea. This change follows the merger of Appsbroker and Cloud Technology Solutions (CTS) last year.

Qodea continues as a key systems integrator for global brands, including Booking.com and Sky. The company's central capabilities will remain focused on security and infrastructure, data activation and AI, and innovation and modernisation.

The rebranding combines the concepts of 'code' and 'idea', reflecting the company's ethos of providing trusted digital solutions and promoting future innovation. This marks a significant milestone for the firm, which saw a successful merger and a record performance in Q4, along with receiving two EMEA Partner of the Year Awards at Google Cloud's Next '24 conference in Las Vegas.

Commenting on the rebrand, Qodea CEO Tom Ray said, "Today marks the end of a transformative journey and the beginning of an exciting new one. We look to the future as one company, with one name and one ambitious vision. We chose the name Qodea, which combines 'code' and 'idea', as it embodies the essence of what we do; providing tried and trusted digital solutions, whilst helping our clients look to the future and innovate."

Qodea operates with over two decades of combined expertise from Appsbroker and CTS, maintaining a focus on assisting organisations across the finance, manufacturing, retail, and public sectors. Its customers include significant names like DPD, Travis Perkins, BT Group, GSK, Booking.com, and Sky. The company remains committed to helping businesses across the UK, Benelux, and wider Europe harness the potential of Google technologies.

Qodea's rebranding is not just a change of name but a strategic move to strengthen its market position and streamline its offerings. Ray added, "With a clear offering, built around our core capabilities of security & infrastructure, data activation & AI and modernisation & innovation and a strong legacy of delivering customer success over two decades, we're determined to help more organisations across the UK, Benelux, and wider Europe unlock the potential of Google technologies in ways they've not yet imagined."

The rebranding of Appsbroker CTS to Qodea marks a pivotal step in the company's ongoing evolution, reinforcing its dedication to delivering digital solutions across a wide range of industries. With a renewed focus on security, data, and innovation, Qodea aims to further empower its clients through the integration of Google technologies. This strategic shift highlights the company's commitment to maintaining its role as a trusted partner in the digital landscape, positioning itself for continued growth across Europe and beyond.