Cynthia Gumbert named as Chief Marketing Officer at Litera

Litera has announced the appointment of Cynthia Gumbert as Chief Marketing Officer.

Gumbert steps into her new role bringing over 20 years of experience in technology marketing and executive leadership. She will report directly to Avaneesh Marwaha, Chief Executive Officer of Litera.

"Cynthia's extensive background as a marketing executive at some of the leading global technology firms is in perfect harmony with Litera's strategic objectives and brand vision, as she not only understands the nuances of the technology landscape but also knows how to drive innovation and growth," Marwaha stated. "Cynthia's leadership will be instrumental in taking Litera to new heights as we expand our GenAI capabilities and continue to deliver exceptional value to our clients."

Renowned for her ability to merge engineering and quantitative expertise with business acumen and creative vision, Gumbert is noted for her passion for products that empower customers and deliver tangible value. In her position at Litera, she will lead a diverse global marketing team, tasked with furthering the company's growth and innovation, while ensuring cohesive branding across its ecosystem of products.

Gumbert's previous role was as Chief Marketing Officer at SmartBear, where her focus was on innovation, industry advancement, and brand transformation—all aiming to position the company for growth and leadership in the market. Her career also spans marketing leadership roles at major firms such as CA Technologies, now part of Broadcom, and Dell, as well as with rapidly growing private technology companies, including those in the legal tech sector, where she has previously facilitated significant growth.

Beyond her corporate contributions, Gumbert is actively involved in initiatives promoting women in technology. Last year, her leadership was recognised with several accolades, including the Women in Content Marketing Awards, the APPEALIE SaaS Marketing Leader Award, and the Gartner Marketing and Communications Award for Excellence in Brand and Reputation Management.

Cynthia Gumbert holds a bachelor's degree in engineering from the Massachusetts Institute of Technology, a master's degree from Tufts University, and an MBA from Harvard Business School.