Glance launches interactive global TV viewing report
Wed, 1st Jul 2026 (Yesterday)
Glance has launched the latest edition of its annual One TV Year in the World report on the OneGlance platform, covering viewing data from more than 100 territories.
The report brings together audience figures for live TV, broadcast video-on-demand and streaming platforms in a single interactive dashboard. It is the first time the report has been made available on OneGlance in this format.
The data shows a modest decline in daily viewing time last year. Across global markets, average TV viewing reached 2 hours and 13 minutes a day in 2025, down five minutes from the previous year.
Scripted programming remained the most-watched genre worldwide. In the US, the leading scripted series were Watson and Tracker, while in the UK the top titles were Call the Midwife and Gavin & Stacey: A fond farewell.
Local production continued to dominate scripted television, accounting for 70% of the top-performing shows in national rankings. Entertainment was another major contributor to viewing, with reality competition formats making up 48% of entertainment titles.
Long-running formats also retained broad appeal across markets. Dancing with the Stars, first launched in 2004, ranked first in 10 countries, while The Masked Singer, launched in 2015, appeared in nine national top rankings.
The report also found strong audiences for live events, game shows and political programming. It pointed to stronger performance for factual content during a period marked by geopolitical tension, with news channels gaining 0.6 percentage points of market share across Europe.
Total video
A new dashboard section expands the scope beyond linear television. The Total Video segment shows the share of streaming platforms and TV broadcasters within total video consumption by country.
The addition is designed to give users a broader view of how audiences split their viewing between traditional television and streaming services. Users can also compare markets and time periods, and download country-level data and related documents from the platform.
Live sport remained one of the strongest audience draws. In the US, the Super Bowl reached a record 130 million viewers, up 8% from 2024, helped by the addition of streaming platform Tubi among the outlets carrying the event.
The report provides country-by-country information on measured TV channels, top programmes, leading sports events and average viewing time over a three-year period. Each country profile also includes a methodology section covering measurement frameworks and market characteristics.
Glance, part of Médiamétrie, works with more than 100 data providers internationally. It supplies official TV ratings for more than 7,000 channels across over 120 territories, including subscription video-on-demand ratings in 28 countries, and tracks content trends across 50 territories.
Frédéric Vaulpré, Senior Vice President, Glance, said: "Television viewing worldwide continues to be strong and is evolving rapidly, and we've reflected this in the way we now share insight about it. With this edition of our annual report, we wanted to give our clients not just the most comprehensive report on global TV viewing trends, but a platform that makes that data genuinely easy to explore and act on. The move to a fully interactive dashboard reflects our commitment to delivering intelligence that works harder for the people who rely on it."