Keepit appoints Michael Amsinck as Chief Product Officer

Keepit has announced the appointment of Michael Amsinck as its new Chief Product Officer (CPO). Michael Amsinck joins the Denmark-based cloud data protection company from Cision, where he was Chief Product and Technology Officer.

In his new role, Amsinck will be focusing on turning Keepit's strategic vision into actionable plans, as the company aims to maintain its position as a leading provider of SaaS data protection solutions. The company emphasised that Amsinck's appointment is a critical step in expanding Keepit's product offerings and global presence.

"We are thrilled to welcome Michael Amsinck to our leadership team," said Morten Felsvang, CEO of Keepit. "With Michael's extensive experience in product development and his proven track record of driving product strategy, we are confident that he will be a key driver in taking Keepit's product offerings to the next level. This is a pivotal time for Keepit as we continue to expand our global presence and strengthen our position as the leading provider of SaaS data protection. Michael Amsinck's expertise will be invaluable as we navigate the opportunities and challenges ahead."

Michael Amsinck brings years of experience from previous leadership roles at Cision, Brandwatch, and Falcon.io, where he was responsible for overseeing large teams and ensuring alignment across sales, marketing, product, and engineering teams. His process-driven approach and focus on strategic communication will be critical in ensuring that Keepit's product development efforts are fully aligned with the company's overall business objectives.

Sharing his excitement about his new role, Amsinck commented on the significant potential in the data protection market. "The opportunity is incredibly exciting: Keepit has already proven its ability to execute, and now it's about building on that foundation and taking things to the next level," said Amsinck. He also emphasised the growing importance of backup and recovery solutions, noting that businesses are beginning to take data protection more seriously.

"Businesses are starting to realise that data protection is something they need to take seriously, and the market for these solutions is huge. In the months and years ahead, a key priority will be expanding our comprehensive ecosystem of workloads to meet the evolving SaaS data protection needs of the enterprise segment. We'll also prioritise strengthening disaster recovery strategies and developing opinionated frameworks to guide and educate our customers, ensuring they have intelligent, forward-thinking data protection," envisioned Amsinck.

Amsinck's ability to lead large teams and his focus on strategic alignment are seen as essential assets for Keepit. "We need to be clear about what we need to deliver in the upcoming months, and where we're heading in the years to come," Amsinck said. "It's about continuous development, and about not overextending, but performing. I'm confident in my ability to help Keepit align its efforts across sales, marketing, product, and engineering to ensure we're all working towards the same goals."

As Keepit continues to expand its global footprint and innovate in the data protection space, the leadership of Michael Amsinck will be instrumental in ensuring the company maintains its momentum and remains at the forefront of the industry.