KnowBe4 unveils new brand to boost human risk management

KnowBe4 has introduced a refreshed brand identity as part of its 15-year milestone, emphasising a new vision for human risk management in cybersecurity.

The company's updated branding, which includes a new tagline, "Rise Above Risk", is intended to showcase its continued focus on supporting organisations in addressing human risk within their security strategies. The refreshed identity also highlights KnowBe4's reputation in cybersecurity and its investments in artificial intelligence.

Brand refresh

According to KnowBe4, the new brand moves beyond recognising traditional boundaries such as phishing and training, seeking to assist IT and cybersecurity professionals in elevating their protection measures against an evolving threat landscape. The company stated it aims to transform unpredictable risk factors into more manageable elements for organisations globally.

"As we launch our new, modern brand identity and celebrate the company's anniversary, we reflect on the achievements and successes of KnowBe4 over the last 15 years," said Cindy Zhou, chief marketing officer, KnowBe4. "From the spark of a great idea to becoming a billion-dollar valuation unicorn, and serving 70,000 customers globally, KnowBe4's transformation has been revolutionary and the future is bright. Our brand refresh represents what sets us apart as the market leader in human risk management and the impact we continue to have on our customers to keep their organizations secure."

The new vision from KnowBe4 is positioned as a reaffirmation of its commitment to human risk management and the ongoing challenges faced by IT and security professionals. The company underlines its purpose of helping organisations protect against threats such as social engineering, email-based attacks, and ransomware.

Global footprint and platform

KnowBe4 reports that it currently serves over 70,000 organisations worldwide, supplying tools and content designed to strengthen organisational security culture and manage human risk. Its platform is described as AI-driven and offers a range of modules for awareness and compliance training, cloud email security, and real-time user coaching. The platform also includes crowdsourced anti-phishing tools and AI defence agents.

The company's HRM+ platform is designed to create a defensive layer around user behaviour, aiming to counteract the latest cybersecurity threats by encouraging smarter security decisions within organisations' workforces. According to KnowBe4, this approach helps turn what is often considered the largest attack surface - the human element - into a line of defence.

KnowBe4's refreshed brand and stated vision reflect an ongoing evolution in the cybersecurity industry, where human-focused risk is receiving increased attention amid advances in attack methods and technology adoption. The company's role includes providing personalised, adaptive tools and educational materials to workforces, enabling organisations to respond to an evolving cyber threat landscape.