Linnworks & Conjura team up to boost ecommerce insight

Linnworks has partnered with Conjura to enhance retail operations for ecommerce businesses.

The companies' collaboration seeks to equip brands and sellers with comprehensive insights into their omnichannel and multigeographical performance. This new relationship empowers businesses to make more informed, profitability-driven decisions.

The alliance focuses on delivering data-driven insights into product performance, inventory trends, and other critical operational metrics. These insights will enable businesses to optimise stock levels, manage order throughput more efficiently, fine-tune ad spend management, and forecast more accurately to improve profit margins.

Part of this partnership involves providing a detailed analysis of the costs associated with each product within a brand's inventory. By considering various cost factors such as manufacturing, marketing, and shipping, brands can make more strategic decisions that could enhance their profitability and growth.

In addition, the collaboration intends to refine customers' understanding of their advertising strategies. By evaluating which stock-keeping units (SKUs) or products yield the best results, businesses can better allocate their marketing resources and invest in the most profitable channels to maximise returns.

Fran Quilty, Chief Executive Officer at Conjura, remarked, "Our partnership with Linnworks marks an important milestone in our shared mission to support ecommerce businesses in their growth journey. By integrating our systems, we are not just providing data; we are enabling actionable insights that will help our users make smarter inventory decisions and optimise their ad spend. Together, we are paving the way for a more strategic approach in fast-changing and dynamic markets."

Chris Timmer, Chief Executive Officer at Linnworks, stated, "The demands on retailers today are immense, and it is very easy to become snowed under without the right tools and support. To stay ahead, businesses need to be able to make swift, informed decisions, especially when it comes to inventory and fulfilment decisions."

"This collaboration with Conjura means retailers now have the insight to optimise day to day operations but also to set themselves up for future growth and success. We are delighted to be able to bring this solution to market and look forward to seeing the benefits this will bring to businesses across the globe."

The partnership between Linnworks and Conjura reflects a growing emphasis on data-driven decision-making in ecommerce. By integrating advanced analytics with operational processes, the collaboration aims to equip businesses with the tools needed to navigate the complexities of modern retail.

As ecommerce continues to evolve, leveraging real-time insights for inventory management, profitability analysis, and marketing optimisation will be increasingly important for brands looking to maintain a competitive edge.