Linnworks partners with Wowcher to enhance UK ecommerce

Linnworks has announced an integration with Wowcher, enabling ecommerce retailers to manage sales, inventory, and order processing on Wowcher within the Linnworks platform.

This integration is described as a means of enhancing operational efficiency and customer reach for ecommerce businesses using Wowcher, a significant marketplace in the UK. With the capacity to handle high-volume orders, Linnworks' tools will aid sellers by synchronising inventory levels, processing orders in real-time, and managing shipping across multiple channels from one interface.

Sarah Znideric, VP of Partnerships at Linnworks, commented on this development: "Linnworks is thrilled to partner with Wowcher to provide our sellers with more powerful, integrated tools for connecting with millions of UK shoppers. This integration underscores our commitment to helping ecommerce businesses grow by offering seamless, multi-channel inventory and order management capabilities."

Wowcher has recorded 1.45 million purchases in the past year, highlighting the potential reach for retailers using this integration. Linnworks aims to improve operational scalability and reduce manual errors for its users, which could ultimately increase revenue through access to Wowcher's large and varied audience.

Stephanie Poulson, Director of Goods at Wowcher, expressed enthusiasm about this collaboration: "We're really excited to now have this public integration with Linnworks to enable more merchants to sell their products through our platform. Merchants can now be up and running with us really quickly and start seeing results almost instantly."

"We differentiate ourselves from other marketplaces through our sophisticated use of data and personalisation, our in-house image, content and video team who can optimise deals to maximise conversion, as well as our dedicated account management team (every merchant is assigned their own account manager)."

The integration is now accessible for all ecommerce sellers using the Linnworks platform, facilitating easier entry and efficient handling of sales on the Wowcher marketplace.