Matt Wilson joins Sitka as Chief Revenue Officer to drive growth
Matt Wilson has been appointed Chief Revenue Officer at Sitka, as the company seeks to expand its role in the live events sector by strengthening its leadership team and focusing on real-time attendee insight solutions.
Wilson brings more than twenty years of experience in event technology and commercial strategy to the position, having held senior roles involving audience engagement, registration, CRM, ERP systems, and working with large-scale organisers and blue-chip companies such as Informa and UBM.
Leadership perspectives
"Matt is the perfect complement to Sitka's founding vision," said Will Bayne, CEO and co-founder of Sitka. "He brings deep industry knowledge, commercial intelligence, and a genuine passion for helping organisers succeed. We've built something bold and original, and now we're ready to scale it. From the moment I first saw him pitch, to the relationship we have built over the last few years, I knew Matt had the clarity, integrity, and confidence we needed to move forward in our next chapter."
This appointment reflects Sitka's strategy to pair Bayne's background in product and design with Wilson's experience in commercial leadership. The company aims to address increasing demand for data-driven technology in events, offering organisers new ways to understand and optimise attendee experiences.
Attendee observation
Central to Sitka's approach is its Attendee Intelligence reporting system, which provides organisers with data on not just attendee movement, but also how participants interact with content, spaces, and each other during events. This expanded data capability is designed to give event organisers a more detailed perspective on event dynamics and audience engagement.
Wilson's perspective
"I watch the event technology market very closely, and it's very rare I see something that's truly unique," said Matt. "I think Sitka has found the perfect unique proposition. Organisers have spent years - and big budgets - trying to piece together the kind of insight Sitka can provide out of the box. It's the right product, with the right team, at exactly the right time. I'm excited to drive strategic growth and help more organisers unlock the full value of attendee intelligence."
Wilson's new role will see him directing commercial operations and partner strategy, as part of a broader leadership evolution at Sitka. This move is aligned with the company's plan to secure product-market fit and maintain long-term customer satisfaction amidst a changing event landscape.
In addition, Wilson will work alongside the Sitka leadership team and across company functions so that product development and customer needs remain closely integrated. As demand grows for live event platforms capable of delivering actionable insights, Sitka continues to invest in talent and resources focused on improved attendee experience and event performance metrics.
Platform detail
Sitka's platform offers a white-labelled digital companion for events, equipped with Attendee Intelligence, tap-and-go navigation for indoor and outdoor settings, and tools for exhibitors that aim to help drive event revenue. The technology provides organisers with the analytical resources necessary to monitor, respond to, and enhance event operations in real time.
The addition of Wilson follows Sitka's assertion that event organisers increasingly require precise, real-time analytics to demonstrate event value and adapt dynamically to on-site conditions. The company views Wilson's track record in both technology and commercial environments as a fit for its next stage of expansion.
